Across work for Miansai, VL.Cepher, Karma & Luck, and American Express Departures, Yuval has helped brands translate taste, product, and storytelling into stronger visual systems and digital experiences. His work has spanned ecommerce strategy, website design, campaign direction, content shoots, editorial systems, packaging, and brand identity. At Miansai, Yuval helped refresh the brand’s creative direction across product storytelling, content, website design, and campaign work, with a focus on mobile optimization and a more engaging ecommerce experience. For VL.Cepher, he built a comprehensive luxury identity system that included branding, web development, packaging, and campaign direction, helping position the brand within a high-end jewelry market. For American Express Departures, Yuval contributed to the design and art direction of a premium editorial experience for a luxury travel and lifestyle audience. Across these projects, his role has been to create systems that do more than look good. They help brands communicate clearly, show up consistently, and turn creative direction into a working commercial tool across ecommerce, content, and customer touchpoints.

Simonett, originally known as Style Mafia, came to Yuval at a pivotal moment in the brand’s evolution. The founder had a strong fashion point of view, but the brand needed a more elevated identity, website, packaging system, and digital presence to match the sophistication of the product. Yuval led a full creative overhaul, developing a new brand identity, custom typography, graphic system, ecommerce experience, and packaging direction. The goal was to create a brand world that felt distinct, editorial, and commercially functional, while still giving the customer a clear and intuitive shopping experience. The result was a more complete and recognizable fashion brand system, one that connected product, packaging, imagery, and ecommerce into a single visual language. The refreshed identity helped Simonett move beyond a transactional online store and into a more elevated brand experience with stronger customer engagement and clearer market positioning.

At Onia, a premium resortwear and swimwear brand, Yuval worked across brand identity, website development, and content creation to help modernize the brand’s digital presence. As the brand continued to grow in a competitive ecommerce landscape, Onia needed a sharper online experience that could support new product launches, improve the way collections were presented, and better connect the brand’s premium positioning with the customer journey. Yuval led creative across the website experience, focusing on desktop and mobile UX/UI, visual presentation, navigation, and content direction. In parallel, he helped refresh the brand’s broader visual system across digital, packaging, and marketing touchpoints, creating a more cohesive customer experience from discovery to purchase. The work helped strengthen Onia’s ecommerce presence by making the brand feel more refined, easier to shop, and more aligned across content, product, and digital design. It also established a stronger foundation for campaigns, product storytelling, and ongoing ecommerce growth.