I’m a product and brand innovation leader with over 15 years of experience shaping strategy, developing breakthrough formulations, and building high-performance portfolios across beauty, fragrance, hair, and wellness. My passion lies in translating consumer insight and brand purpose into products that are culturally relevant, scientifically advanced, and emotionally resonant.

Throughout my career, I’ve guided product pipelines from concept to commercialization—leading R&D partnership, managing fragrance and formulation briefs, and steering brand and go-to-market strategy for prestige and clinical beauty, fragrance, and wellness brands. My work bridges the art and science of product creation, combining creative vision, technical understanding, and disciplined execution.

At RANAVAT, I led global product innovation and strategy across skincare, haircare, and fine fragrance—defining the brand’s long-term innovation roadmap and delivering products that merge Ayurvedic tradition with modern clinical efficacy. This included the development of fine fragrances designed to unite the craftsmanship of Indian perfumery with contemporary sensibilities.

Prior to that, at John Paul Mitchell Systems, I acted as Brand Director for three globally distributed, professional hair care brands: Tea Tree, MITCH, and MVRCK. This work included directing a complete Tea Tree rebrand and new product development for all three brands—guiding concept, formulation, and launch strategy to modernize legacy franchises while driving incremental revenue and distribution growth.

As the founder of Sigil, a genderless fine fragrance brand celebrated for its sustainable, natural formulation approach and visionary storytelling, I developed award-winning scents recognized by Vogue, GQ, and Marie Claire and helped shape the clean fragrance category.

Beyond brand and product leadership, I’ve partnered on a fractional and consultative basis with multiple emerging and established companies, advising on product strategy, innovation pipeline development, fragrance and formulation direction, brand architecture, positioning, and go to market strategy.

My expertise spans:

• Product Strategy & Innovation

• Fragrance Development & Olfactive Direction, Beauty & Wellness Product Development

• Brand Positioning & Architecture

• Cross-Functional Leadership & Go-to-Market Execution

• Consumer Insight Translation & Claims Development

I believe the most powerful products are those that seamlessly blend heritage, science, and story—built with intention, authenticity, and artistry.