At Fox Racing, Nico owned the digital experience end to end, leading the evolution of the brand as it moved away from a distributor-led model toward its own direct-to-consumer ventures. He reimagined how Fox connects with riders online- building storefront experiences that match the intensity of the brand while removing the friction between browsing and buying. His work helped drive 10% YOY growth and position Fox for a DTC-first future.

At Vans, Nico led the UX team across design and strategy, shaping the ecommerce experience from the ground up. He drove the launch of OTW and the rebrand of "What is Vans," focused on how the store actually works for people- clarifying the path to purchase and making the storefront more intuitive to navigate and shop. Along the way, his team innovated with unique features and functionality that pushed the boundaries of web design and digital experience, setting a new bar for the brand online. The result balanced strong usability with Vans' identity coming through in the details.

At Camelbak, Nico led the digital experience through a pivotal rebrand, as the company pushed into the world of ultra marathons and hydration technology. He reimagined how the brand shows up online- building an innovative storefront experience that clarifies the path to purchase and brings Camelbak's evolving product story to life. The result turns a deep, technical catalog into an intuitive, conversion-focused experience built for the way people actually shop.