At Youthforia, Gen Z’s go-to makeup brand, Meg was brought on to reshape how the brand talked about sustainability. While their founder had built a planet-first product ethos, the messaging wasn’t resonating with customers in a way that felt exciting or ownable. Meg collaborated directly the founding team to evolve Youthforia’s content strategy, repositioning the brand as a thought leader in sustainable beauty. She crafted social and digital storytelling that demystified topics like microplastics and PFAS, while establishing the brand as a credible voice in the space.

At Dame Products, a pioneer in sexual wellness, Meg was brought on to amplify the brand’s voice through sharper, more resonant copywriting. With a strong product line and loyal customer base already in place, Dame needed to bring that same clarity and impact to their social presence—both on the brand side and across founder Al Fine’s personal platform. Meg developed a cohesive copy and content strategy across channels, crafting messaging that felt bold, inclusive, and unmistakably aligned with Dame’s mission. Her work drove a twofold increase in both organic social revenue and reach within two months, while elevating Dame’s voice as a leader in the modern intimacy space.