Data driven results after working together for 12 months: - $6.1M+ incremental SMS and Email Revenue in 2024

Scaling SMS to new heights while building a high-converting email engine with strategic send planning, targeted segmentation, and relentless testing turned the BYLT list into a serious revenue machine. From campaigns to flows, every touchpoint was optimized for performance, pushing both email and SMS to outperform past benchmarks, and then some.

Data driven results after working together for 3 months: - +70% Klaviyo-attributed revenue - +42% post-purchase flow revenue - +63% repeat purchasers

To drive this growth, we revamped the onsite pop-up to boost conversions, merchandised the welcome series with top-selling SKUs, and overhauled segmentation to drive smarter campaign targeting. We also pressure-tested high-impact flows to maximize revenue per recipient. The result? A Q4 that shattered records—without overspending.

Marina played a pivotal role at Vanity Planet Beauty by successfully implementing an email segmentation and novel content strategy that yielded remarkable results. Her strategic approach and careful analysis of customer data led to a significant 15% increase in open rates and a substantial improvement in click-through rates (CTR), which rose to 2.7% from an average of 1.3%. By effectively segmenting the email audience based on relevant criteria, Marina enhanced the personalization and relevance of the email campaigns, capturing the attention and engagement of Vanity Planet's customers. Her expertise in segmentation strategies proved instrumental in driving improved email performance and achieving higher levels of customer interaction and response.