Liana's work with GSV Ventures and The ASU+GSV Summit demonstrates her exceptional skills in social media management, content creation, and event promotion. GSV Ventures is a leading investor in EdTech startups, with an impressive portfolio that includes Masterclass, ClassDojo, Coursera, and Degreed, among others. The annual ASU+GSV Summit is a premier event for EdTech companies and their communities. During her time with GSV Ventures and The ASU+GSV Summit, Liana managed all social media channels, conducted research, created long-form copy focused on Ed-Tech, wrote scripts, produced AI-generated videos using the Synthesia platform, and promoted the ASU+GSV Summit app. Her role required her to target both B2B and B2C audiences. Liana's campaigns contributed to the successful sell-out of the annual summit to over 4,500 in-person and 5,000 virtual attendees. She also achieved significant growth in GSV's social media following, amassing over 2,000 LinkedIn followers and increasing engagement on all social media channels within four months. Liana's expertise in social media and content creation, combined with her strategic approach and adaptability, helped to achieve outstanding results for GSV Ventures and The ASU+GSV Summit. Her ability to target both B2B and B2C audiences, and her exceptional performance in promoting the summit, have proven her ability to deliver exceptional results for her clients.

Liana's work with NASP demonstrates her ability to deliver exceptional results through content marketing and strategic social media management. NASP is a leading authority in the Subrogation industry, working closely with insurance agencies and law offices. For the first time in three years, NASP was hosting an in-person annual conference. Due to the pandemic, they had lost face time with other businesses in their industry, and the goal was to target these businesses and facilitate large-scale ticket sales for the entire office. Liana's strategy involved creating a LinkedIn account for NASP and developing a content calendar that highlighted their industry knowledge, introduced conference speakers, and showcased the upcoming event. She also proactively engaged with other businesses and employees from target companies, posting 3-4 times a week, and establishing NASP's authority through high-quality content. Thanks to Liana's efforts, NASP sold out their NASP 2022 Annual Conference tickets in less than three months. With six months left until the event, they are on track to sell out within the next month. Liana's strategy of targeting businesses and employees through social media and high-quality content proved to be highly effective, establishing NASP's authority in the industry and driving ticket sales for the conference. Liana's exceptional skills in content marketing and social media management, combined with her strategic approach and adaptability, helped to achieve outstanding results for NASP. Her ability to establish authority and engage with target audiences through social media and high-quality content has proven her ability to deliver exceptional results for her clients.

Exhibitry's success in driving demand for their niche product to target businesses is a testament to Liana's expertise in content marketing and strategic approach. After launching a new exhibit at the Kennedy Space Center, Exhibitry wanted to continue their contract by targeting museums across the country. Their goal was to build on their success with interactive holograms, and Liana crafted a hyper-focused content strategy to connect with their target businesses. Liana's strategy began with researching museum employee titles on LinkedIn, followed by gathering a list of leads containing museum employees who spearheaded exhibit curation. After categorizing museums by type, Liana created content themes around each category and crafted blogs specific to each theme, with the intention of using them to pitch to the museums. While developing the blogs, Liana began engaging with leads on LinkedIn, and finally, sent personalized messages to each lead with a crafted message for their specific museum and included a link to the blog. The strategy's hyper-focused approach helped successfully pitch to over 100 museums nationwide, demonstrating Liana's ability to deliver exceptional results in B2B content marketing. Exhibitry's goal was specific, but Liana's creative content marketing and strategic approach resulted in an outstanding outcome. Her ability to craft content that resonated with specific museum types and engage with leads on LinkedIn, combined with her strategic approach and adaptability, helped to achieve significant results for the client. Liana's exceptional skills in content marketing, social media management, and strategy have proven her ability to deliver exceptional results for her clients. Her ability to develop and execute hyper-focused content strategies demonstrates her unique blend of creativity and strategy, making her an ideal partner for businesses seeking to elevate their marketing strategies.