Big Green Egg needed a custom Shopify theme built to handle enterprise-level traffic without sacrificing speed or the shopping experience across a wide, complex product catalog. As part of the agency team behind the build, Liam contributed to the theme development, working within Shopify to build out custom template structures, product page layouts, and performance optimization to support a site reaching millions of users. The result was a storefront built entirely on Shopify that could scale with Big Green Egg's traffic and product complexity while keeping page speed and conversion top priorities.

ADT needed to turn more of its existing website traffic into qualified leads without a full site redesign. As part of the agency team behind the initiative, Liam contributed to the CRO implementation, working through funnel analysis, page-level testing, and UX refinements across key conversion points like quote forms, service pages, and calls to action. The work focused on identifying friction in the customer journey and making targeted, data-backed changes rather than broad overhauls. The result was a measurable lift in on-site conversions for one of the largest home security providers in the country, without disrupting the broader brand experience.