After taking over from an underperforming agency, Kev conducted a full SEO audit to resolve platform-specific Shopify issues, fixing product URL structures, canonical tag conflicts, and breadcrumb implementation to improve crawl efficiency and internal link equity. Keyword research was built from Google Ads, GSC, and competitor data, clustered into a Total Addressable Market document using Keyword Insights, and mapped to existing and new collection pages prioritised by search volume and profit margin. A full content roadmap followed, covering collection page FAQs and expanded product page content developed in collaboration with UX and design. Internal linking was overhauled using Matrifix, adding links across collection pages, deepening breadcrumb structures through sub-collections, and integrating specification table linking on core product pages. Link development rounded out the programme through digital PR, competitor link replication, and association outreach, systematically building the brand's authority in the organic space and reducing its reliance on paid search

A US-based supplement brand with an in-house marketing team came to Kev after roughly a year of flat non-brand organic growth. Suspecting something structural was holding them back but not ready to commit to an ongoing retainer, they brought Kev in for a standalone SEO Growth Audit a fixed three-week engagement to diagnose the issues and hand over a prioritised plan their team could execute themselves. The audit covered four areas: technical and crawlability review, keyword and TAM opportunity mapping, collection and product page assessment, and AI search visibility across Google AI Overviews, ChatGPT, and Perplexity. Nineteen prioritised fixes were identified, spanning collection page copy, internal linking from blog to commercial pages, product schema gaps, uncaptured high-intent keyword clusters, and Google Merchant Center feed issues suppressing Shopping visibility. Within 90 days of the audit delivery call, non-brand organic traffic was up 162%, 97 keywords had moved to page 1, and 14 of 38 identified keyword opportunities had been targeted and activated by the in-house team.

This UK furniture retailer came to Kev with a reasonably mature SEO programme already in place, but facing a familiar mid-market problem: visibility metrics were under pressure from SERP feature changes, AI Overviews, and increased competition pushing traditional organic results further down the page across core categories. The brand also had no strategy for the emerging AI search surfaces increasingly influencing how customers were discovering furniture online. Kev was brought in on a full fractional retainer covering technical SEO, content, internal linking, schema, and AI search visibility not a single fix, but an ongoing programme to defend existing performance while building a presence in the channels that would matter over the next 12 months. Work spanned site architecture and faceted navigation, an editorial content programme, FAQ build-out across the full collection range, internal linking across collections and product pages, structured data implementation, crawl efficiency improvements, and a repeatable product page optimisation framework for the wider team. Analysis of where revenue was actually coming from revealed that a small number of SKUs were driving close to a quarter of total incremental growth, which shaped prioritisation for subsequent work applying what was working on the strongest products to comparable but underperforming SKUs. AI search visibility was also introduced as a new measurement layer for the first time, with the brand cited or referenced 2,398 times across Google AI Overviews, ChatGPT, and Perplexity over the course of the retainer, driven by structured data, FAQ content, and entity clarity work delivered through the engagement. The result was 17.8% organic revenue growth year on year, a 33% increase in page-one rankings, and a client with genuine visibility across both traditional and AI search for the first time.