Three-Pronged Content Strategy Our team adopted a three-pronged strategy: creating casted videos, public taste-testing videos, and partnering with popular creators on the platform.

✅ Casted Videos

Casted videos provided the opportunity to develop creative, engaging, and shareable content. Our team scripted and produced short, humorous videos featuring actors playing out relatable scenarios with Fresh Cravings salsa as the star. These scenarios ranged from sport casters calling play-by-play snacking to the salsa itself giving a pump-up speech, leveraging popular TikTok trends and memes to create videos that were native to the platform.

✅ Public Taste-Testing Videos

For the second prong, we organized public taste-testing events in various locations. Participants were filmed trying Fresh Cravings Salsa for the first time, capturing their genuine reactions and feedback. These videos offered an authentic look at the product, providing potential customers with peer reviews and authentic reactions to the product.

✅ Partnering with TikTok Creators

Finally, recognizing the influence of popular creators on TikTok, we collaborated with a diverse range of creators who resonated with our target audience. These creators were given creative freedom to incorporate Fresh Cravings Salsa into their content in a way that was organic and consistent with their unique style. This gave us the chance to show the product in delicious recipes the followers could emulate themselves.

✅ ORGANIC RESULTS✅

210% Follower Growth 550K Video Views 55K Average Video View

Recently, we helped an e-commerce coffee brand double its ROAS by implementing a new strategy for its ad accounts.

• Excluding past customers using Klayvio List The brand is hyper-focused on getting new customers in the door. So to do this, we made them spend more efficiently by excluding any retention efforts for our cold prospecting campaigns.

• We built tailored campaigns at existing customers with upsell offers for both the coffee subscription and merch deals

• In this body of work, we sourced six different UGC creators monthly to accompany the production of static ad assets

Felina is a women’s intimates and loungewear brand known for its elevated essentials and comfort-driven designs. While the brand had an established presence on Instagram, its content strategy had plateaued, and reach was largely driven by paid media without lasting impact. To revitalize growth and increase visibility across both organic and paid channels, Felina partnered with us to develop a performance-driven content strategy that could break through the noise, resonate with its target audience, and generate meaningful engagement at scale.

Challenge

Felina, a leading women’s apparel brand, was producing content consistently — but the results didn’t reflect the effort. They needed a strategic push to increase visibility, boost content engagement, and make better use of their paid media efforts.

Approach

Our strategy focused on two core goals: growing reach at the account level and increasing engagement on the content itself. We aligned creative strategy with performance data, allowing paid and organic content to amplify each other and drive meaningful growth.

What We Did:

1. Creative Optimization at Scale We refined Felina’s content mix with a sharp focus on high-performing formats — particularly reels and feed posts. Every piece was optimized for scroll-stopping impact: better hooks, stronger visuals, and native-feeling pacing that resonated with their audience.

2. Paid + Organic Synergy Instead of letting paid media operate in a silo, we optimized it to drive real, lasting gains. Every promoted asset was selected based on proven organic engagement, ensuring paid performance lifted the entire account — not just impressions.

3. Performance-Driven Iteration We tracked and analyzed engagement signals weekly to fine-tune our approach. The result: a sharper, more intentional feed that attracted and retained attention.

Why It Worked

This wasn’t just more content — it was content with purpose. By pairing high-quality creative with a performance-first mindset, we helped Felina turn content into compounding growth. Every post reached farther. Every reel got stronger engagement. Every dollar spent on paid drove lasting momentum. Felina isn’t just growing — they’re accelerating.