For Tini Lux, an earring brand for sensitive ears, Jenna developed a winning creative strategy across Meta and TikTok ahead of Black Friday to increase sales year over year. To bring this strategy to life, Jenna tasked Tini Lux with providing on-theme content for the upcoming sales periods including Holiday Party, Influencer Shots, and new product photos that felt cohesive with the sale onsite.

Emphasizing on their successful organic strategy, Jenna developed a creative strategy that felt organic and native to platform at the top of funnel to get clicks from prospecting audiences. For bottom of funnel audiences, we focused on reviews and product shots that tied in nicely with the branded campaigns running onsite and in email.

With this strategy, sales skyrocketed during BFCM, beating the previous year's sales by 20%.

Jenna developed the naming, positioning, and creative direction for soon-to-be-launched supplement brand, Evolv. BioDrive, a research lab developing a new GLP-1 was looking for a robust branding engagement that would land them a name, messaging, and creative direction that stood out in a crowded market, while feeling native to the supplement space.

Jenna worked closely with the founding team to identify their mission for building the brand, where they'd like to go, and who the target consumer is for their products. With this knowledge, Jenna conducted market research and competitor research to identify a new name and positioning that resonated with their ideal customer profile.

Through this work, Jenna developed the name "Evolv" with the positioning "Your body evolv-d", along with a visual brand identity that fit nicely into the gaps currently in the supplement space.

Barefaced Skincare, a mid-sized clinical skincare brand, was struggling to gain traction with new customers in different areas of the US. Based in Nashville, Barefaced has a dedicated audience in the South East that produce a sizable LTV.

To get new customers in hot areas across the US like New York and Los Angeles, Jenna developed a strategy for targeting those consumers in new ways. Jenna set up campaigns on Meta and Google that targeted these areas only, with creative that resonated better with this audience (elevated, mature).

Surrounding these paid initiatives, the brand also launched OOH campaigns and sent gifting to influencers in these areas. This created a cohesive strategy that ultimately increased new customers by 200%.