When Curology launched Agency, its new anti-aging spinoff brand, Jason was brought in to own paid acquisition from the ground up — no existing account history, no proven creative, no established audience. The early challenge was clear: generic direct-response creative wasn't converting, and there was no systematic way to translate performance data into better ad production. Jason built a cross-functional creative testing pipeline in close partnership with Curology's creative team, enabling the brand to test 10+ new ad concepts (40+ individual ads) per week, scaling to more than 50 unique Meta ads produced monthly. Rather than just requesting more creative volume, he introduced a structured feedback loop — surfacing the performance signals (hook rate, CTR, CPA) that actually predicted winning ads and translating them into monthly creative briefs the team could act on. In parallel, he optimized the new-to-brand acquisition funnel across Meta, Google, YouTube, and influencer partnerships, driving meaningful efficiency gains within the first four months. The result was a paid media–creative–analytics flywheel that compounded over time: Agency scaled from zero to 16,000+ subscribers in its first year, while CAC declined by 75%. The engagement demonstrated Jason's core approach to growth — that sustainable scale comes not from creative volume alone, but from building the systems that let teams learn faster and make more confident decisions.

At Pet Honesty, a fast-growing DTC pet supplements brand, Jason owned all growth efforts, leading a 4-person team spanning paid media, retention/lifecycle marketing, CRO, and analytics. The challenge was scaling acquisition profitably while navigating a crowded, increasingly competitive pet supplements category, where standard creative and channel playbooks were losing effectiveness. Jason worked closely with the creative team to systematically iterate on proven-performing creative, and identified TikTok as an underleveraged growth channel for the category. He launched TikTok ads and TikTok Shop, a first for the brand's category, while building a creator program that brought on 100+ micro-creators to fuel organic reach, DTC conversion, and Amazon brand visibility simultaneously. To make sense of performance across an increasingly complex channel mix, he also developed omni-channel reporting that gave the team an accurate, unified view of paid media's impact across both DTC and Amazon, closing a visibility gap that had previously made cross-channel budget decisions difficult. The result was steady year-over-year growth in monthly revenue (Amazon + DTC) alongside a 60% reduction in DTC CAC, achieved while managing a $7M media budget and advising on $14M+ in Amazon spend. The engagement reflected Jason's broader approach: pairing hands-on channel execution with the reporting infrastructure needed to make smart, cross-channel growth decisions.