Jai scaled Winc's direct to consumer business by reducing customer acquisition costs (CAC) and increasing customer lifetime value (LTV). To reduce CAC, Jai revamped Winc's e-commerce funnel, improved Facebook ad creative, and diversified marketing channels past paid media. These efforts reduced CAC by 30% and allowed Winc to scale paid media and customer acquisition in an efficient way, leading to Winc's largest Q4 ever in 2021.

On the LTV side, Jai worked to reduce early subscriber churn by overhauling CRM flows and introducing ongoing purchase incentives. By reducing early churn, Winc was able to earn payback on its customers quicker, allowing for better cash conversion cycles and providing balance sheet leverage to the business . He also used a combination of product mix, CRM, and digital product enhancements to increase average order value (AOV) by over 40%, improving revenue per customer and gross margin.

At Bird, the world's preeminent micro mobility start up, Jai led New Ventures, where he ideated, built, and launched Bird's 2nd business unit - monthly rentals. He strategized the consumer offering, gained executive and cross-functional buy-in, and crafted the business strategy around the offering. Then, he worked with the Product, Engineering, Marketing, and Operations teams to launch the offering within less than 3 months of conception. Jai led the launch of the business across global markets in San Francisco, Miami, and Barcelona, gaining quick consumer adoption, high (>90% MoM) retention rates, and strong organic media coverage for the company, such as spotlights in CNN & TechCrunch upon launch.

Fair.com is a VaaS (vehicle as a service) app that allows consumers and rideshare drivers to rent cars by the week. At Fair, Jai was tasked with increasing customer retention for Fair's rideshare drivers.

In order to do this, Jai took the following steps: 1. Evaluated current LTV and cancellation reasons 2. Developed initiatives to address cancellation reasons 3. Worked with technical counterparts to prioritize initiatives based on estimated impact and level of effort (LOE) 4. A/B tested each initiative agains KPIs 5. Measured results of tests and implemented successful ones

By following this process across multiple initiatives spanning app feature enhancements, CRM, and driver education, Jai was able to improve retention by 30% within 3 months.