Develop a growth strategy
Jai is currently the Founder & CEO of The Starters and is focused on helping e-commerce businesses find top-tier freelance talent.
Previously, Jai was the Chief Marketing Officer at Winc and ran Winc's direct-to-consumer P&L in addition to owning the omnichannel growth of Winc's brands, like Summer Water - one of the fastest growing rose brands in the country.
While at Winc, Jai developed an expertise for customer retention strategy, increasing customer LTV, media planning, and attribution methodologies.
Jai has also helped drive strategy for hyper growth startups Fair and Bird. At Fair, Jai led customer retention strategy and implemented tactics that resulted in a 30% improvement in Fair's customer retention over a period of just 3 months. While at Bird, Jai led the creation of Bird's first new venture, Monthly Rentals, and launched the offering in multiple markets, both domestically and internationally.