solve your attribution problems
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solve your attribution problems
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Jacob
PR Director / Affiliate Marketer
Remote
Free Consulting Calls
Full Time
Reviews
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I had the opportunity to work closely with Jacob after Gen3 acquired OAK Digital, and he quickly stood out as one of the strongest people on the team.
Jacob brings a rare mix of strategic thinking, subject-matter expertise, and practical execution. He has deep experience across earned media, affiliate, Performance PR, AI visibility/GEO, and content-led brand authority, and he knows how to connect those pieces to measurable business outcomes.
He is also extremely client-ready: thoughtful, organized, clear in his communication, and calm under pressure. Internally, he was a trusted teammate and leader, and externally, he was someone clients could immediately have confidence in.
I would highly recommend Jacob to any company looking for a smart, modern PR and content strategist who can operate at a high level and be a genuine pleasure to work with.
Jon
Gen3 Marketing
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Jacob is a Performance PR leader who helps DTC and e-commerce brands turn earned media into a measurable revenue channel, not just an awareness play.
He spent nearly four years at Gen3 Marketing scaling a $1M+ Performance PR practice across 30+ brands including Crocs, Allbirds, Keurig, and Capital One Shopping, leading a cross-functional team and delivering results recognized at GPMA, Affiliate Summit West, and PI LIVE.
What he does for brands:
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Connects earned media placements to affiliate attribution so PR shows up in revenue numbers, not just a coverage report
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Audits which publishers are actually driving conversions versus just traffic
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Benchmarks how your brand appears in AI-generated answers across AI/LLM tools including ChatGPT, Perplexity, and Google Gemini
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Builds the measurement framework so earned media, affiliate, and AI visibility operate as one system
If your PR and affiliate programs are running in separate lanes and neither is tied clearly to revenue, that's the problem he solves.
Connect your calendar to start accepting intro and consulting calls.
Connect Calendar
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
150
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
110
Monthly Retainer
Performance PR and affiliate strategy for DTC and e-commerce brands. Includes publisher mix review, earned media prioritization, AI visibility benchmarking, and monthly strategy session.
Starting at
$
2500
PR Audit
Earned media and affiliate strategy for DTC brands wanting to connect PR coverage to measurable revenue. Includes publisher targeting, placement priorities, AI visibility benchmarking across AI models including ChatGPT and Perplexity, and a reporting framework.
Starting at
$
2000
Affiliate Marketing Audit
Publisher mix review, compensation model assessment, and measurement framework evaluation with a 90-day action plan to improve program performance and revenue contribution.
Starting at
$
1500
SEO Audit
Offsite and earned media strategy aligned to SEO and GEO / AEO (AI) discovery. Covers which publishers and placements drive both organic rankings and LLM citations, and how to prioritize coverage for maximum visibility across traditional and AI-generated search
Starting at
$
1500
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
150
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
110
Monthly Retainer
Performance PR and affiliate strategy for DTC and e-commerce brands. Includes publisher mix review, earned media prioritization, AI visibility benchmarking, and monthly strategy session.
Starting at
$
2500
PR Audit
Earned media and affiliate strategy for DTC brands wanting to connect PR coverage to measurable revenue. Includes publisher targeting, placement priorities, AI visibility benchmarking across AI models including ChatGPT and Perplexity, and a reporting framework.
Starting at
$
2000
Affiliate Marketing Audit
Publisher mix review, compensation model assessment, and measurement framework evaluation with a 90-day action plan to improve program performance and revenue contribution.
Starting at
$
1500
SEO Audit
Offsite and earned media strategy aligned to SEO and GEO / AEO (AI) discovery. Covers which publishers and placements drive both organic rankings and LLM citations, and how to prioritize coverage for maximum visibility across traditional and AI-generated search
Starting at
$
1500
Skills
Affiliate Marketing
Performance Marketing
Public Relations
AI Strategy
Content Marketing
Search Engine Optimization (SEO)
Influencer Marketing
Partnerships
Campaign Strategy
Team Building
Leadership
Account Management
Business Development
Media Planning
Media Attribution
Tools
No items found.
Ahrefs
Google Analytics
SEMrush
Impact
Asana
ShareASale
HubSpot
ChatGPT
Claude
Gemini
Perplexity
Trello
Industry Experience
Apparel & Accessories
Footwear
Agency
Food & Beverage
Home & Garden
Health & Beauty
Subscription Boxes
Consumer Technology
3rd Party Retailers (Online & Physical)
Brand Experience
Gen3 Marketing / Allbirds (Gen3 client) / Cuisinart (Gen3 client)
Case Studies
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