Grow your earned media

Imani is the PR Director at Savage X Fenty - the global innerwear, apparel and lingerie brand by Rihanna. She owns PR strategy, implementation and external comms for all brand initiatives (product launches, announcements, press events).

Prior to joining Savage X, Imani handled PR and external communications at DTC basics brand Bombas for about three years. She led earned media strategy and execution for product launches & category expansion, brand campaigns in addition to thought leadership & award opportunities. She was also a PR consultant for DTC microgreens company Hamama where she developed external comms for the brand and lead a PR agency RFP process. Before her time in-house, Imani spent the first half of her career on the agency side where she worked across a wide range of verticals — from fashion (Jordan Brand), food (Taco Bell, Godiva) to consumer tech (Tinder), travel and more — and supported PR efforts, including strategy and events.