solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Griffin
Head of Growth / Performance Creative Lead
Portland, OR
Free Consulting Calls
Full Time
Reviews
No items found.
Show more
Show less
I’m currently VP Growth Marketing at Kelley Blue Book Homes, where I’m helping scale a new consumer sub-brand toward 7 figures+ in monthly MRR.
Previously, I was VP Strategy at Lunar Solar Group, where I led creative and growth strategy across 30+ DTC brands in categories including healthcare, CPG, wellness, fitness, fashion, and home. I’ve also led performance creative strategy at DoorDash, building a creative testing system tied to $100M+ in annual media spend.
Across roles, I’ve worked with brands at very different stages, from pre-launch startups to post-IPO companies, but the work usually comes back to the same things: finding what’s holding growth back, prioritizing where to focus, building better testing systems, and turning creative into a more reliable driver of performance end-to-end.
I love solving growth problems, and am always happy to talk shop.
Connect your calendar to start accepting intro and consulting calls.
Connect Calendar
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
123
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Fractional Head of Growth: end-to-end ownership, standing up new initiatives, or finding & fixing what's broken. Plus Growth Creative support: audits, strategy resets, testing frameworks, briefing, and the feedback loops that drive iteration velocity.
Starting at
$
5000
Creative Strategy Audit
A deep review of your paid social creative system, from what you’re saying to who you’re reaching and how much you’re actually learning from each test. I’ll look at performance, creative velocity relative to your spend, competitor whitespace, macro trends, persona coverage, messaging gaps, actual user language from reviews and whether your overall creative strategy needs an update. You'll receive these findings along with actionable briefs you can put directly into production, along with a prioritized set of recommendations to execute over the next 45 days.
Starting at
$
3000
Marketing Strategy Audit
For brands that feel plateaued, underwhelmed by results, or unsure what’s actually holding growth back. I’ll review your current marketing approach across channels, funnel, creative, messaging, landing pages, offers, and measurement to identify where performance is getting stuck. This is a fresh outside read, not just a list of observations. You’ll get a clear diagnosis of what needs to change, where to focus first, and a prioritized growth plan your team can execute over the next 45 days.
Starting at
$
3500
Starting at
$
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
123
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Fractional Head of Growth: end-to-end ownership, standing up new initiatives, or finding & fixing what's broken. Plus Growth Creative support: audits, strategy resets, testing frameworks, briefing, and the feedback loops that drive iteration velocity.
Starting at
$
5000
Creative Strategy Audit
A deep review of your paid social creative system, from what you’re saying to who you’re reaching and how much you’re actually learning from each test. I’ll look at performance, creative velocity relative to your spend, competitor whitespace, macro trends, persona coverage, messaging gaps, actual user language from reviews and whether your overall creative strategy needs an update. You'll receive these findings along with actionable briefs you can put directly into production, along with a prioritized set of recommendations to execute over the next 45 days.
Starting at
$
3000
Marketing Strategy Audit
For brands that feel plateaued, underwhelmed by results, or unsure what’s actually holding growth back. I’ll review your current marketing approach across channels, funnel, creative, messaging, landing pages, offers, and measurement to identify where performance is getting stuck. This is a fresh outside read, not just a list of observations. You’ll get a clear diagnosis of what needs to change, where to focus first, and a prioritized growth plan your team can execute over the next 45 days.
Starting at
$
3500
Starting at
$
Skills
A/B Testing
Account Management
Ad Design
Affiliate Marketing
AI Automation
Audience Segmentation
Campaign Strategy
Growth Strategy
Marketing Strategy
Retention Strategy
Creative Strategy
Creative Testing
LTV / CAC Analysis
Data Analytics
Customer Acquisition Strategy
Performance Creative
Performance Marketing
Conversion Rate Optimization (CRO)
CRM Strategy
Paid Social
User Testing
Tools
Ahrefs
Braze
Friendbuy
Domo
Google Analytics
Klaviyo
Mixpanel
Motion
Northbeam
Optimizely
PostHog
Sanity
Shopify
Unbounce
Wrike
Industry Experience
Food & Beverage
Baby & Kids Products
Health & Beauty
Pet Supplies
Subscription Boxes
Agency
Digital Products
Online Financial Services
Consumer Technology
Cryptocurrency
Restaurants & Hospitality
Travel & Experience Booking
Mental Health & Wellness
Brand Experience
Kelley Blue Book Homes / DoorDash / Thrive Market
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
Become a memberWHY YOU SHOULD CHOOSE THE STARTERS
Top-tier Talent
You've experienced the pain of using Upwork and Fiverr. Our 3- step vetting and verification process ensures you have only the best talent to choose from.
Hire Immediately
Browse & contact 250+ Starters directly from our online platform. No recruiters, account managers, or turnaround delays to deal with.
No Commissions
Direct freelancer relationships with no ongoing commissions or rate premium charged to brands or freelancers. We only charge our flat monthly subscription- nothing else.
IT’S TIME TO UPGRADE FROM UPWORK
Become a Starters member and gain access to top-tier e-commerce talentyou can’t find anywhere else.
30 Minute Consulting Call
Free
Paid Consulting Call
$
Heading
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
Heading
Monthly Retainer
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
This is some text inside of a div block.
This is some text inside of a div block.
Starting at
$
Heading
Hire
James
