solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Daniel
Head of Growth / CRO Expert / Head of Retention
Los Angeles, CA
Free Consulting Calls
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Daniel is a growth executive with over 11 years of experience leading revenue, acquisition, and performance marketing strategies for high-growth consumer brands including Alo Yoga, Good American, and Malbon Golf. Daniel owns end-to-end revenue performance across acquisition, retention, and digital experience, managing 8-9 figure media investments while partnering directly with the C-Suite on investment strategy, forecasting, and contribution margin.
Prior to Malbon, Daniel served as Senior Director of Growth at Alo Yoga, where he oversaw a 9-figure media budget focused on new customer acquisition, helping propel the brand past $1B in demand.
Daniel is passionate about helping brands turn data and consumer insights into measurable growth, specializing in CRO, growth investment strategy, and retention programs that compound over time, delivering quantifiable outcomes.
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Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Senior-level strategic retainers include dedicated strategy sessions and ongoing support focused specifically on growth initiatives including investment strategy, retention programs, and conversion rate optimization. Each month delivers clear priorities, test roadmaps, and actionable recommendations tied to outcomes, not hours.
Starting at
$
7500
CRO Audit
A comprehensive CRO audit covering full funnel mapping, drop-off analysis, and conversion opportunity identification — paired with hands-on orchestration of Shopify Plus development partners ready to implement changes that move the needle.
Starting at
$
2500
Ad Creative Audit
A comprehensive audit of your paid creative across Meta, TikTok, and other active channels — analysing hook rates, scroll-stop performance, messaging clarity, and audience-to-creative alignment to identify what's working, what's wasting spend, and what to test next.
Starting at
$
2000
Starting at
$
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
200
Monthly Retainer
Senior-level strategic retainers include dedicated strategy sessions and ongoing support focused specifically on growth initiatives including investment strategy, retention programs, and conversion rate optimization. Each month delivers clear priorities, test roadmaps, and actionable recommendations tied to outcomes, not hours.
Starting at
$
7500
CRO Audit
A comprehensive CRO audit covering full funnel mapping, drop-off analysis, and conversion opportunity identification — paired with hands-on orchestration of Shopify Plus development partners ready to implement changes that move the needle.
Starting at
$
2500
Ad Creative Audit
A comprehensive audit of your paid creative across Meta, TikTok, and other active channels — analysing hook rates, scroll-stop performance, messaging clarity, and audience-to-creative alignment to identify what's working, what's wasting spend, and what to test next.
Starting at
$
2000
Starting at
$
Skills
A/B Testing
Affiliate Marketing
Business Strategy
Channel Expansion
Campaign Strategy
Creative Strategy
Data Analytics
Digital Strategy
Digital Marketing
Growth Strategy
Media Planning
Meta Ads (Facebook & Instagram)
Paid Search (Google & Bing)
Media Attribution
Web Merchandising
Tools
Asana
Canva
ChatGPT
Claude
Postscript
PostPilot
Shopify
Motion
Tatari
Triple Whale
Tapcart
Industry Experience
Apparel & Accessories
Footwear
Travel & Experience Booking
Agency
Health & Beauty
Brand Experience
Alo Yoga / Good American / Malbon Golf
Case Studies
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