Implemented a Meta account structure and campaign settings that significantly improved optimization and performance, resulting in the best performance the account had seen in it's entire history.

This new structure not only boosted ROAS but drove more incremental impact for the business, allowing us to scale the account and drive even more impact for the total business.

We also optimized the creative testing methodology to ensure no ad dollars were wasted and winning ads were always clearly identified.

+147% Improvement to ROAS

Our performance creative methodology unlocked new angles that lead to new ad concepts driving significant improvement to ad performance.

Restructuring the Meta ad account to focus ad spend on new audiences further improved incremental results for the business.

Implementing an effective cross channel measurement strategy improved total business impact of ad dollars by ensuring we are always spending them in the most effective channels.

+40% Improvement to Incremental ROAS

After auditing the account, we quickly uncovered there were two opportunities to drive significant improvements:

• Improve measurement across channels for better budget allocation across channels
• Improve the efficiency of the primary channels, Meta and Google

In the first month, we improve the Incremental ROAS of their marketing efforts by 40%. We were able to do this by:

• Restructuring both Meta and Google accounts, driving significant improvements to channel efficiency
• Reallocating more dollars to new audiences as opposed to spend heavily on existing customers
• Reallocating budgets across all marketing channels for the maximum return.

Working with Measured, we ran incrementality studies to further calibrate budgets and channel level tactics to further improve efficiency and profitability.