At Cerebelly, Audrey launched the 3rd Party Marketplace channel, which included Amazon (FBA), Thrive Market and four additional retailers. She negotiated terms with retail buyers, strategized the initial assortment, and worked cross-functionally with Operations on unit-level forecasting and shipping guidelines. Then, she worked with the Marketing team to create all needed assets and coordinated promotional events for an optimal brand launch. Audrey currently leads the business across six eCommerce retailers and two countries, managing buyer relationships, leading business development, negotiating trade spend, maintaining catalogs, optimizing product listings and executing content re-vamps across full assortments.

At Walmart eCommerce, Audrey led the Pet Toys category, where she was tasked with turning an unprofitable category profitable. She performed extensive assortment rationalization and identified key CPG accounts to work with to create multipacks of top-moving items. She pitched her initial analysis and product proposal to leadership, gained buy-in from brands, and forecasted the potential profitability upside of the assortment rationalization. Then, she worked with the Marketing team to launch and promote the new items on Walmart.com. Less than 6 months of leading the category. Audrey had improved profitability +1500bps while growing the category 40% YoY.

At Cerebelly, Audrey led the Amazon (FBA) channel where she ideated and launched two variety packs to effectively compete in the Baby category. She researched leading category offerings, strategized the assortment of each variety pack and forecasted potential revenue and bottom-line upside. She then worked cross-functionally with Operations to determine how these variety packs would be created and shipped at the warehouse level. Within two months of launching on-site, both SKUs were in the top 5 SKUs in the assortment, generating significant incremental monthly revenue while improving AUR and profitability of the overall assortment.