For YouTube, Anthony led high-profile creative campaigns that brought cultural relevance and visual impact to the platform’s biggest partnerships. Partnering with global artists like Billie Eilish, ROSÉ, Bruno Mars, and brands like Rubik’s Cube, he developed and executed bold creative across digital and out-of-home channels, including a standout Times Square billboard. Anthony partnered with YouTube’s internal teams and external agencies to concept and produce social-first content that reached millions of viewers, driving brand affinity and engagement. His work helped position YouTube at the center of pop culture moments, blending storytelling, strategy, and design into work that resonated across audiences and platforms.

At The BACH App (now known as Batch), a fast-growing travel startup, Anthony was the first hire and played a pivotal role in scaling the company into a $10M annual group experience marketplace. He built the brand from the ground up, developing its identity, voice, and visual presence while leading marketing efforts that grew the app’s Instagram following to 120,000 and its email subscriber base to over 2 million. Anthony led lifecycle strategy, creative, and execution, driving best-in-class engagement and repeat usage. As the company expanded, he transitioned into the role of Marketplace GM, where he optimized more than 1,500 bookable experiences across 25 U.S. cities. His work helped turn The BACH App into the go-to platform for bachelorette party planning, backed by measurable growth, national press, and sustained user loyalty.

At VaynerMedia, one of the world’s leading digital agencies, Anthony served as an Art Director for 3 years, creating social-first campaigns for globally recognized brands including Spotify, Oprah Winfrey Network (OWN), Mountain Dew, and the New York Jets. He collaborated closely with strategy, copy, and production teams to concept and execute content that drove engagement across platforms. Anthony brought bold visual storytelling and cultural relevance to each campaign, tailoring creative to resonate with each brand’s unique audience. His work contributed to measurable lifts in brand visibility and audience interaction, helping VaynerMedia’s clients stand out in crowded digital spaces.