The Recycled Planet is a retail-first sustainable outerwear brand (Nordstrom, Dillard's) that had failed at DTC twice — two previous agencies couldn't make it work, and the team was ready to abandon the channel entirely.

Ajile built a systematic UGC creative testing pipeline from scratch (hook, persona, and angle testing), implemented a marketing calendar synced to product drops, and unified reporting so DTC contribution margin and wholesale performance lived in one view.

The result: 5x year-over-year DTC revenue growth, a three-winter partnership that's still running, and DTC scale strong enough that major retailers began reaching out inbound.

> Lauren Elizabeth, a home decor brand founded by influencer Lauren Elizabeth, was running paid and email through separate vendors with no unified strategy, murky margins, and inventory issues capping growth.

> Within 30 days, Ajile completed a full margin audit, stood up a live MER dashboard, consolidated three vendors into one team, and aligned the drop calendar with marketing spend — operating as a growth partner on the business, not just an ad account.

> The result: a product drop that sold out in 7 minutes, was reposted by Khloé Kardashian (organically) and inbound demand from both Revolve and Anthropologie.

> Unbloat was spending six figures a month across four vendors, but nobody could answer the most basic question: "Are we actually making money?" —

> ROAS reports excluded agency fees, COGS, and 3PL costs.

> Ajile built their first true contribution margin dashboard in week one, then went beyond marketing entirely: we personally renegotiated their 3PL and supplier costs, because we operate inside our clients' P&Ls — not just their ad accounts.

> The result: $150K recovered to the bottom line in the first 30 days, a 20% COGS reduction, 40% lower 3PL costs, and four vendors consolidated to one.