At Flighted, Abe came up with a brand new creative concept idea to test in Facebook ads for his food & beverage client. It was a bit of a risk as it was diverging from what had previously been working for the brand, but Abe had a good feeling that it would boost account performance to a new level after being stagnant for a couple months.

Abe parsed through the client’s creative asset folder, and gave detailed direction to editors to have the new concepts produced, then rolled out the new creative by launching them in new ads. MoM, he was able to increase account spend by 21%, and account ROAS by 18%, with the new creative taking over to spend more than 50% of the total account spend.

At Flighted, one of Abe’s clients came out with aggressive MoM growth goals for the new year. Coming off a post-holiday season sales slump, some significant changes needed to be made to the account. Abe worked to revamp everything in the account that was clearly not working in a non-holiday season environment. He experimented with new account structures, ideated & tested 15 new videos each month, and sourced 25 new UGC videos through an influencer marketing campaign.

In 3 months, he increased account spend by 100% while improving ROAS by 90%, which amounted to a $560K Facebook revenue month (17x YoY increase) for the business.