Build and Lead Cross-Platform Partnerships

Launch integrated campaigns across YouTube, TikTok, podcasts, newsletters, LinkedIn, and in-person events to connect with design-forward creators and digital builders.

Manage a $14M Annual Influencer Budget

Allocate budget strategically across brand awareness, conversion, and community initiatives—balancing large-scale partnerships with performance-driven campaigns.

Activate Product Launch Campaigns

Support major releases with high-impact influencer activations and event-led storytelling to maximize reach and drive product engagement.

Oversee Campaign Performance & KPIs

Lead weekly, monthly, and annual budget reviews and campaign reporting—ensuring tight alignment with business goals and marketing targets.

Lead Cross-Functional Teams

Direct a team of in-house strategists while collaborating with external agencies, creators, and contractors to ensure smooth and on-brand execution.

Optimize Through Data & Insights

Track campaign performance in real time and implement ongoing optimizations across platforms and creator partnerships.

Scale the Creator & Affiliate Ecosystem

Manage over 1,500 influencers and 100+ affiliates, ensuring each partner aligns with Framer’s brand voice, goals, and creative standards.

Launched the Performance Influencer Program: Built and led PDM’s first-ever performance-driven influencer program, designed to drive measurable growth and revenue for 30+ client brands.

Drove Over $20M in Revenue in 2024: Delivered tangible results through optimized campaign strategies, creator allowlisting, affiliate integrations, and paid media amplification.

Managed High-Impact Budgets: Oversaw quarterly influencer spend up to $2M, ensuring media efficiency and profitable growth across each client vertical.

Led a Team of High-Performing Strategists: Recruited, mentored, and led a team of influencer strategists—instilling a culture of ownership, experimentation, and client-first thinking.

Executive-Level Reporting: Regularly presented performance insights, strategic recommendations, and quarterly wrap-ups to CMOs, brand founders, and cross-functional stakeholders.

Role: Influencer Marketing Consultant

Platforms: YouTube · TikTok · Instagram · Pinterest · Substack

Clients Include: Material Kitchen · Helix Sleep · Rebecca Minkoff · Modern Fertility · Public Rec · Juni Learning · H-PROOF · Point Card

Acting as an embedded extension of your team, I lead strategy and execution with a hands-on, performance-driven approach tailored to each stage of growth.

• End-to-End Campaign Execution

  • Developed and launched full-funnel influencer campaigns across platforms, driving awareness, conversions, and community growth.

• Strategic Gifting & Seeding

  • Built high-touch product seeding programs that generated authentic content and long-term brand love, without upfront spend.

• UGC Acquisition for Paid & Owned Channels

  • Delivered consistent, high-quality UGC for use in Meta ads, email, and eCommerce pages—fueling performance and trust.

• Affiliate & Ambassador Program Builds

  • Designed and scaled revenue-driving ambassador programs, integrating influencer and affiliate strategies to maximize LTV.

• Internal Training & Operational Upleveling

  • Provided custom workshops and playbooks to help internal teams improve creator sourcing, outreach, contracting, and management.

• Data-Driven Optimization

  • Tracked performance across organic and paid initiatives, implementing ongoing testing and optimization to improve results.