solve your attribution problems
Unlock Facebook advertising
solve your attribution problems
Unlock Facebook advertising
William
Paid Social Marketer / Performance Creative Lead
New York, NY
Free Consulting Calls
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Will is a paid social media buyer for 7-9 figure brands, including Gundry MD, Bluechew, Storybrand, Impact Dog Crates and Diamondback Covers. Spent over $35M+ on Meta and Tiktok while managing $1M-$1.5M/month since 2024.
Will is involved with the media buying optimizations, but also helps DTC brand understand how the actions in the ad account affect business metrics like profit & contribution margin, new customer rate and AOV. This year he owned paid social growth for a watch company and helped increase revenue by 119% in 3 months, while making optimizations based on growth p&l.
This year Will has audited 30+ DTC brands ranging from $100k in MRR to $300M and 16 decided to work with him based on the insights provided.
Results include:
-
scaled a DTC company from $120k MRR to $310k MRR in 6 months this year
-
scaled an ad account from $400 to $13k/day profitably while doubling ROAS
-
scripted ads that generated $5.6M in revenue over 12 months for an 8 figure brand
-
Bluechew profitably spent $2M+ on ads I helped produce and manage
-
responsible for 5 public case studies on agency websites, and a deck with 10+ case studies with Loom videos breaking down media buying and creative strategy
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Paid social media buyer (facebook and tiktok)
Starting at
$
4000
Paid Social Audit
Full ad account audit. Includes breakdown of ad account structure and optimization strategy. I'll also include insights on creative strategy, funnel optimization and offer testing. I'll tie all insights and recommendations back to business metrics like top line revenue growth, AOV and new customer rate.
Starting at
$
1200
Creative Strategy Audit
Creative strategy audit as it relates to paid social. Full breakdown on creative testing, improvements and metrics to monitor for ads. I will provide watch time benchmarks and other lesser known metrics to monitor for performance, based on ads that've spent $100K+ in under 6 months.
Starting at
$
900
CRO Audit
Funnel audit relating to paid social. For direct response DTC brands. I'll give a full breakdown on funnel strategy and improvements. I'll also share benchmarks (CVR, AOV, ATC:IC:P rate, etc) for funnels that are currently scaling, spending $10K+ from Meta ads (advertorials, listicles, offer/sales pages, VSL landers).
Starting at
$
500
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
90
Monthly Retainer
Paid social media buyer (facebook and tiktok)
Starting at
$
4000
Paid Social Audit
Full ad account audit. Includes breakdown of ad account structure and optimization strategy. I'll also include insights on creative strategy, funnel optimization and offer testing. I'll tie all insights and recommendations back to business metrics like top line revenue growth, AOV and new customer rate.
Starting at
$
1200
Creative Strategy Audit
Creative strategy audit as it relates to paid social. Full breakdown on creative testing, improvements and metrics to monitor for ads. I will provide watch time benchmarks and other lesser known metrics to monitor for performance, based on ads that've spent $100K+ in under 6 months.
Starting at
$
900
CRO Audit
Funnel audit relating to paid social. For direct response DTC brands. I'll give a full breakdown on funnel strategy and improvements. I'll also share benchmarks (CVR, AOV, ATC:IC:P rate, etc) for funnels that are currently scaling, spending $10K+ from Meta ads (advertorials, listicles, offer/sales pages, VSL landers).
Starting at
$
500
Skills
Meta Ads (Facebook & Instagram)
TikTok Ads
Creative Strategy
Creative Briefing
Creative Direction
A/B Testing
Creative Production
Campaign Management
UGC Sourcing
Snapchat Ads
Performance Creative
Social Media Marketing
Account Management
Audience Segmentation
Customer Acquisition Strategy
Digital Marketing
Paid Social
Performance Marketing
Media Planning
Tools
Ahrefs
Airtable
Meta Business Suite
Appsflyer
Asana
CapCut
Canva
Elevar
Google Analytics
Northbeam
Triple Whale
ClickUp
Google Tag Manager
Motion
Zapier
Unbounce
Shopify
Hyros
Industry Experience
Health & Beauty
Apparel & Accessories
Food & Beverage
Home & Garden
Restaurants & Hospitality
Consumer Technology
Automotive Parts & Accessories
Baby & Kids Products
Jewelry & Watches
Digital Products
Online Education & e-Learning
Agency
Brand Experience
Growth Shop / Newform / Golden Hippo
Case Studies
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Hourly Freelance Work
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Per hour
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