At Brandetize (agency), Whitney led the brand, content, and influencer strategy for the launch of a clean beauty and ocean-safe sunscreen brand from the ground up.

Whitney worked cross-functionally with creative, product, and PR teams (some internal and external) to develop a go-to-market plan that aligned with consumer values around sustainability, wellness, and transparency.

She spearheaded the brand’s first influencer and ambassador programs, creating briefs, vetting creators, and managing deliverables to build early buzz across social.

She acted as the liaison for all PR efforts, landing the brand on the EWG’s prestigious Safe Sunscreen list within the first month of the brand's launch, a placement that drove immediate consumer trust and search demand.

This campaign helped position the brand as a leading voice in the clean beauty space, with a strong social presence, earned media coverage, and a launch that blended thoughtful positioning with scrappy execution.

At Seer Interactive, a leading SEO and digital marketing agency, Whitney was hired to overhaul the company’s underperforming content and social strategy.

After auditing existing web and social content, she developed a new content system that included an updated content strategy, scalable workflows, and a renewed thought leadership focus.

She coached subject matter experts (SMEs) to become confident contributors, implemented AI-integrated tools (Wrike, ChatGPT, Claude, Descript) to streamline production, and optimized content for SEO to maximize visibility.

Her work resulted in a 110% month-over-month lift in organic social traffic, with LinkedIn alone accounting for 126% growth in sessions and over 80% of total traffic.

She also revamped the strategy for a GenAI landing page, driving a 367% increase in traffic and a 314% increase in qualified form submissions.

Within the first month of the new strategy rollout, Seer landed three media placements from inbound interest.