Hire Valerie and

Improve your customer lifetime value

Improve your customer lifetime value

Optimize your CRM flows

Build a community of raving fans

Hire Valerie and

Improve your customer lifetime value

Improve your customer lifetime value

Optimize your CRM flows

Build a community of raving fans

Valerie

Head of Retention / CRM Marketer
Hudson, NY

20-40 /hr(s) per week

All Star
Free Consulting Calls
Full Time
Join The Starters for full access

About Valerie

Valerie Manas is a highly accomplished Marketing Director with specialized expertise in retention and defining the customer journey. With a consistent history of managing multimillion-dollar marketing budgets, Valerie has driven consistent quarter-over-quarter revenue growth and expanded subscriber growth and spend. She is skilled at conceptualizing and executing email and mobile marketing strategies that meet or exceed benchmarks like CTR, AOV, LTV, churn, and upsell rates. Valerie excels in building reactivation programs to recapture revenue from lapsed customers and continually evaluates the marketing stack to test new vendors and technologies for performance improvement.

In her previous role as Director of CRM Marketing at Plated, Inc. in New York, Valerie acted as the principal in leading a team of five direct reports, executing all retention and reactivation marketing initiatives to define and grow marketing KPIs. She developed the "Lifecycle Series" strategy, consisting of 1:1 personalized email, mobile (push, SMS), and direct mail campaigns that served dynamic creative based on anonymized behavioral data. Valerie's strategic initiatives lifted engagement by 18% in CTR within one quarter. She also developed the Welcome Series and Loyalty Program from the ground up, using cross-functional collaboration for a successful launch. Constantly revising the testing strategy to drive true incremental lift in ROI, Valerie worked closely with 3rd-party vendors and in-house departments such as product and analytics teams.

Her career has been marked by a series of successes, demonstrating her ability to drive revenue growth, enhance customer experience, and strengthen brand perception through innovative marketing strategies and data-driven decision-making.

skills

Data Analytics
Retention Strategy
Campaign Management

Tools

No items found.
Braze
Bounce Exchange
Figma
Cheetah Digital
Google Tag Manager

Industry Experience

Subscription Boxes
Food & Beverage
3rd Party Retailers (Online & Physical)

Brand Experience

Plated / Cheetah DIgital / We Feed Raw

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CostStarting at $50/hr$90/hr - $200/hrStarting at $10/hr$50 - $200k / year $10 - $50k / mo
Vetting ProcessExperience review,
interview, sample work,
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Experience review,
interview
NoneN/AN/A
Full marketplace visibilitycheck-iconX-iconcheck-iconN/AN/A
Minimum CommittmentNone$1,500/moNoneNone6-12 months

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Valerie

Head of Retention / CRM Marketer
Hudson, NY

20-40 /hr(s) per week

20-40 /hr(s) per week

Availability
All Star
Free Consulting Calls
Full Time
Hire
Valerie
Hire
Valerie

About Valerie

Valerie Manas is a highly accomplished Marketing Director with specialized expertise in retention and defining the customer journey. With a consistent history of managing multimillion-dollar marketing budgets, Valerie has driven consistent quarter-over-quarter revenue growth and expanded subscriber growth and spend. She is skilled at conceptualizing and executing email and mobile marketing strategies that meet or exceed benchmarks like CTR, AOV, LTV, churn, and upsell rates. Valerie excels in building reactivation programs to recapture revenue from lapsed customers and continually evaluates the marketing stack to test new vendors and technologies for performance improvement.

In her previous role as Director of CRM Marketing at Plated, Inc. in New York, Valerie acted as the principal in leading a team of five direct reports, executing all retention and reactivation marketing initiatives to define and grow marketing KPIs. She developed the "Lifecycle Series" strategy, consisting of 1:1 personalized email, mobile (push, SMS), and direct mail campaigns that served dynamic creative based on anonymized behavioral data. Valerie's strategic initiatives lifted engagement by 18% in CTR within one quarter. She also developed the Welcome Series and Loyalty Program from the ground up, using cross-functional collaboration for a successful launch. Constantly revising the testing strategy to drive true incremental lift in ROI, Valerie worked closely with 3rd-party vendors and in-house departments such as product and analytics teams.

Her career has been marked by a series of successes, demonstrating her ability to drive revenue growth, enhance customer experience, and strengthen brand perception through innovative marketing strategies and data-driven decision-making.

Hire Valerie for...

Paid Consulting Call
$
125
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
99
Monthly Retainer
Email and SMS setup and strategy, Loyalty & referral launch
Starting at
$
3000
Retention Strategy Audit
Deep dive into your current retention strategy across all channels. This includes discount testing taking AOV, LTV and Accumulated orders into account.
Starting at
$
5000
Email Flow Setup
Setup and deploy emails + SMS in your ESP.
Starting at
$
3500
Retention Strategy Audit
Deep dive into your current retention strategy across all channels. This includes discount testing taking AOV, LTV and Accumulated orders into account.
Starting at
$
2900

skills

Data Analytics
Retention Strategy
Campaign Management
CRM Strategy
Cohort Analysis
Customer Acquisition Strategy
Marketing Strategy
SMS Marketing
A/B Testing

Tools

No items found.
Braze
Bounce Exchange
Figma
Cheetah Digital
Google Tag Manager
Google Analytics
Salesforce
Shopify
Yotpo
Klaviyo

Industry Experience

Subscription Boxes
Food & Beverage
3rd Party Retailers (Online & Physical)
Pet Supplies
Apparel & Accessories

Brand Experience

Plated / Cheetah DIgital / We Feed Raw

Case Studies

Reducing Churn at Plated
Read More
Personalized Onboarding Experience
Read More

Hire Valerie

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