Through Cortina, Tori served as a marketplace consultant for Poosh, leading the launch and growth of their eCommerce platform. She worked closely with the Poosh team to onboard sellers, streamline operations, and implement scalable processes that allowed the marketplace to grow efficiently.

Tori collaborated with Merchandising, Marketing, and Operations teams to create a seamless seller experience, improve buyer interactions, and establish workflows that removed bottlenecks and supported rapid growth. Her work included developing SOPs, managing cross-functional initiatives, and optimizing marketplace processes.

Through these initiatives, Poosh helped scale Cortina’s processing fee MRR by +3,000% in 8 months, while increasing active sellers and transaction volume significantly. Tori’s systems and processes enabled the team to focus on strategic initiatives, maintain operational efficiency, and continue scaling the business rapidly.

AirMail brought Tori on as a marketplace consultant to help their team scale the platform and support an expanding vendor base. Rather than leading the work herself, she partnered directly with their team to co-design processes, improve onboarding, and remove bottlenecks that slowed growth.

Together, they refined workflows, clarified responsibilities, and built repeatable practices that made managing new vendors smoother and faster. Tori also helped streamline their monthly accounts payable and financial processes, ensuring accurate, timely payments and improving overall operational efficiency. She advised on prioritizing initiatives and aligning teams, helping the AirMail team confidently take on more vendors without overloading internal resources.

Through this collaborative approach, AirMail grew to 100+ active vendors, with scalable operations and financial systems in place that allowed the team to continue expanding while keeping vendor experience seamless.