https://adage.com/creativity/work/walgreens-save-your-skin/2177981/

We worked with Coppertone on a sunscreen campaign to highlight their products. We pitched them using Facebook, Pinterest & YouTube with an Influencer campaign as an additional cost campaign. We also pitched them on using Walgreens in-house creative team instead of using existing assets as the campaign would show the effect the sun had on people’s skin using UV light and then talked about the benefits of sunscreen.

We activated that content on FB, Pinterest & YouTube and then activated Influencers on Instagram to talk about their experience with being overexposed to the sun or skin cancer. We retargeted past purchasers within the window that we typically saw customers rebuying sunscreen, as well as people who showed interest in summer vacation, outdoor activities. As a result of our strategy, we saw an increase in sales at Walgreens by 31%.

One client was on a trial basis with us for three certificate programs and if it went well we would get an additional larger program. I worked closely with them to understand what a student they would enroll looks from multiple perspectives. I personally ran the accounts to make sure that they were successful.

We exceeded goals with 20% over prospect goal and 15% under the acquisition cost goal and easily hitting the enrollment goal as a result. Due to this success we were able to get additional budget to test other platforms and we signed on two additional programs that had budgets that were 4x the certificate programs.