At Leon & George, a premium DTC indoor plant brand, I partnered with the founders to scale the business from low seven figures toward eight figures in annual revenue. I led growth across paid acquisition, CRO, and lifecycle, rebuilding the performance foundation to support profitable scale. I also helped scale their team, moving lifecycle in-house for them.

I relentlessly focused on CAC, improving conversion across high-AOV SKUs, and aligning creative, merchandising, and retention around unit economics.

At Perfect Keto, an 8 figure DTC supplements brand, I helped grow beyond core channels by launching new paid social acquisition channels and integrating influencer-driven creative into performance media.

I helped build the testing framework, identified creator and content formats that converted under paid distribution, and scaled winning concepts across social placements (like Pinterest, Snap, etc.).

At With Clarity, a high-AOV DTC jewelry brand, I led acquisition and conversion optimization efforts that drove approximately $500K in incremental monthly recurring revenue within a single month, by scaling Meta, a channel they had never seen work before. By improving funnel conversion, installing proper analytics, and aligning creative with trust-driven purchasing behavior, we were able to create massive rapid growth.