Challenges:

• No clear direction regarding Shop strategy and objectives

• Limited brand reach and difficulty breaking into new audiences

• Growing pains that arise from creating and managing a TikTok Shop

Approach:

• Media Plan & Creative Strategy: I developed a comprehensive media plan, targeting both organic and paid approaches. By working closely with BRAND, we brainstormed creative ideas to produce engaging content, including product reviews, testimonials, trending sounds, and educational content.

• Ad Strategy: I crafted an ad strategy tailored to TikTok's platform, focusing on product visibility and driving purchases. This included running TikTok Shop Ads with a positive ROAS, leaning into new betas and features as they rolled out on TTS, and supporting

• Affiliate Strategy & LIVEs: A key driver of success was tapping into both brand and affiliate accounts for

• TikTok LIVEs, which generated significant engagement and sales. Through the affiliate program, we onboarded relevant influencers and brand advocates who aligned with BRAND’s wellness message, boosting traffic through their affiliate links and in-LIVE shopping experiences.

• Shop Troubleshooting: I helped resolve the myriad of issues that arise with launching a new eComm platform, including product disapprovals, inventory + fulfillment syncing issues, and improving the overall customer journey.

Results (L180D):

• Revenue: $836.76k

• Items Sold: 22k

• Average Unit Price: $38.06

• Top Product: Supplement (Capsules)

Biggest Drivers of Success:

• Leveraging TikTok LIVEs via both brand and affiliate accounts increased engagement and direct sales.

• Affiliate Strategy: Building a strong network of affiliates who drove traffic and sales through their platforms.

• Shop Ads: A robust paid media plan that ensured their products reached the right audience at the right time.

Conclusion: Through a combination of strategic planning, creative ideation, and hands-on troubleshooting, I helped _BRAND _scale their TikTok Shop presence and drive significant revenue growth. The focus on affiliate marketing and the creative use of TikTok LIVEs were key to their success.

Challenges:

• Building brand visibility and customer trust in a competitive health supplement market.

• Efficiently scaling TikTok Shop sales while maintaining customer engagement and conversion rates.

Approach:

• Paid Media Strategy: From the start, _BRAND _made a significant investment in TikTok Shop Ads. I led the strategic direction of these campaigns, ensuring they were targeted to the right audiences at the optimal times. We consistently tested various ad formats, messaging, and placements to drive performance, focusing on scaling the most effective approaches.

• Affiliate Strategy: A robust affiliate program was another key driver of success. By collaborating with influencers and affiliate marketers, I expanded their reach, especially for their top product, Pure Himalayan Shilajit Gummies. The affiliate partners provided authentic reviews and content that resonated with the target audience, further driving sales.

• Shop Optimization: To maximize the impact of both the paid ads and the affiliate strategy, I worked to ensure their TikTok Shop was optimized for conversions. This included seamless product listings, compelling descriptions, and a user-friendly checkout experience.

Results (L180D):

• Revenue: $6.11m

• Items Sold: 283k

• Average Unit Price: $21.59

• Top Product: Gummy Supplements

Biggest Drivers of Success:

• Strong Paid Investment in Shop Ads: Right from the start, _BRAND _committed heavily to paid media, which significantly boosted their visibility and sales.

• Effective Affiliate Strategy: Engaging a network of influencers and marketers helped expand their reach and build trust with potential buyers.

Conclusion: By capitalizing on a powerful combination of Shop Ads and a well-structured affiliate strategy, I helped _BRAND _achieve remarkable success on TikTok Shop. The focus on paid media investment and partnerships with trusted affiliates played crucial roles in scaling their sales and revenue.

Challenges:

• Difficulty linking Shopify to TikTok Shop, resulting in frequent syncing problems with products and inventory.

• A shop shutdown that led to product removals and loss of sales.

Approach:

• Resolving Technical Challenges: _BRAND _experienced significant issues with their TikTok Shop integration, especially in syncing products and managing inventory through Shopify. I worked closely with their technical team to resolve these issues, ensuring seamless linking between platforms and consistent product availability.

• Shop Recovery: At one point, their shop was shut down, and all of their products were removed from TikTok Shop. I took charge of troubleshooting the situation, liaising with TikTok’s support team to reinstate the shop and restore product listings. This prevented further revenue loss and ensured business continuity.

• Strategic Focus on SKUs and Promos: Once the shop was operational, I helped _BRAND _take full advantage of TikTok-funded promotions to maximize product visibility. We hyper-focused on specific high-performing SKUs, such as their Nitric Oxide Gummies, to drive targeted sales growth. Additionally, I guided them in optimizing their large product suite for greater impact.

Results (L180D):

• Revenue: $6.37m

• Items Sold: 200k

• Average Unit Price: $31.78

• Top Product: Supplement Gummies

Biggest Drivers of Success:

• Leveraging TikTok-funded promos for greater visibility.

• A targeted SKU strategy that prioritized high-converting products.

• Recovering from a shop shutdown and resolving syncing issues to maintain consistent operations.

Conclusion: Through a combination of technical troubleshooting and strategic optimization, I helped _BRAND _recover from significant challenges and thrive on TikTok Shop. Their ability to capitalize on TikTok-funded promos and focus on top-selling SKUs, alongside resolving major operational roadblocks, led to impressive revenue and sales growth.