At ITAM, I led a comprehensive email marketing initiative aimed at revitalizing the brand’s communication strategy. I conducted a thorough audit of existing email flows and campaigns, identifying key areas for improvement. By implementing targeted segmentation and personalized messaging, I crafted a tailored approach that resonated with our audience. Working closely with the creative team, I developed compelling email content and visually engaging assets that aligned with our brand identity. This revamp resulted in a 170% increase in revenue year-over-year and a 2% boost in click-through rates. My strategic enhancements not only drove engagement but also positioned ITAM as a leader in email marketing within the competitive landscape.

At LA Collective, I launched an ambassador program designed to boost sales and enhance brand awareness. By recruiting passionate individuals who aligned with our brand values, I created a network of advocates who actively promoted our activewear on social. In just two months, we grew the program to 3,000 ambassadors, who played a crucial role in supporting product launches. Their authentic engagement and content drove a 15% increase in sales during the first three months. This initiative not only expanded our reach but also fostered a strong community around the brand, significantly elevating our visibility in the apparel market.