NYC-based Copywriter. Currently serving as the Copy Lead at Little Words Project®.

​Previously was the Senior Social Copywriter overseeing copy for all three of the Hollister brands (Hollister Co., Gilly Hicks & Social Tourist). Manage & mentor Associate Social Copywriter. Collaborate with social pod Art Directors, Marketing Managers, Video Editors & Creative Director as we work to enhance our voice & overall social strategy.

Previously was the Senior Copywriter on Hollister Co. where I led omnichannel copy strategy. Before that, was the sole Copywriter on Social Tourist, a new fashion brand by Dixie & Charli D'Amelio. Developed the new voice & tone for ‘Social Tourist 2.0’, or the second era of the brand. Work with marketing & creative teams to develop compelling seasonal campaigns each month. Instrumental in ensuring the brand voice stays consistent & weaves throughout each campaign.

Previously worked for Vineyard Vines on the Women's & Kids' brands creating a more conversational but still luxe voice through all mediums, including our Real Good People segment. Tasked with separating the Women's business from the Men's through voice and tone with VV placing a new emphasis on Women's.

Prior to Vineyard Vines, worked for Abercrombie & Fitch/Hollister Co. on the Gilly Hicks brand: women's & men's underwear, activewear & loungewear. Crafted the brand voice for the entirely new Gilly Hicks (launched July 15, 2021) across store, paid media, email, social & website experiences.

Also a freelance writer for Betches. ​