At Spoonflower, a leading custom home decor brand, Stephanie led the creation and launch of a new post-swatch email journey to address drop-off between product sampling and purchase. She identified that only 32% of customers who ordered wallpaper swatches converted to full rolls, then built a strategy to reduce friction by addressing common buyer concerns around fit, quantity, and design. Stephanie partnered with creative, data, and engineering teams to bring the journey to life within weeks, managing timelines, QA, and execution across channels. The new journey delivered a 7.97% QoQ lift in swatch-to-roll conversions and a 4.37% average conversion rate in its first month.

At Boxed Water, a sustainable packaged water brand, Stephanie led retention strategy for the relaunch of their flavored water line after a high-demand sellout the year prior. As Senior Retention Strategist at Common Thread Collective, she designed a phased rollout that prioritized sustainability, exclusivity, and trust. Stephanie developed targeted messaging for high-LTV and loyal segments, managed timing to align with inventory stability, and launched a general audience campaign once supply was confirmed. The relaunch drove a 26% QoQ revenue increase, a 36% drop in customer complaints, and a 13% lift in flavor sales within the first month.