solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Spencer
Growth Marketer / Paid Social Marketer / Performance Creative Lead
Newport Beach, CA
Free Consulting Calls
Full Time
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Spencer has experience at the Director of Growth level, where he overseen full-funnel paid media and retention strategy across Meta, Google, TikTok, YouTube, programmatic, CTV, and OOH, driving campaigns that support up to nine-figure revenue goals, 8 figure monthly budgets, and long-term brand growth.
Most recently at BYLT, Spencer has built scalable systems that connect forecasting, media buying, creative performance, and marketing analytics, integrating insights from multi-touch attribution, incrementality testing, and platform data to improve CAC efficiency and accelerate new customer acquisition.
He’s also partnered with leading performance and analytics platforms such as Meta Disruptors, Haus, Northbeam, Motion, Tatari, Knocommerce, and Measured to advance experimentation and creative decision-making.
Prior to BYLT, Spencer helped rebuild Weedmaps’ Adsuite go-to-market strategy through sales engineering, driving 37.5x growth in quarterly sales and over $4M in net new contracts within his first two quarters. Spencer is passionate about helping brands bridge creative storytelling with data-driven strategy, building systems that scale efficiently, perform profitably, and adapt to the ever-evolving digital landscape.
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Paid Media Management (Meta, Google, TikTok, Youtube, CTV, OOH), Creative Performance Strategy
Starting at
$
3000
Paid Social Audit
Each audit includes a comprehensive, actionable playback featuring a full cross-channel account review, funnel breakdown, creative performance insights, and tailored recommendations to improve CAC efficiency and scale profitably. The goal is to deliver clear, data-driven insights that refine your paid strategy, unlock new growth opportunities, and drive sustainable performance. You receive a full breakdown of the playbook and ongoing support to implement across the team.
Starting at
$
4000
Creative Strategy Audit
Includes a comprehensive creative performance audit and actionable playback featuring a full review of ad concepts, diversity, formats, and messaging across all channels. You’ll receive detailed insights into what’s driving performance, where creative fatigue or opportunity exists, and clear direction on testing frameworks and future content strategy. The goal is to translate data into creative clarity and building a system that empowers your team to produce higher-converting ads and scale with consistency.
Starting at
$
3000
Starting at
$
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Paid Media Management (Meta, Google, TikTok, Youtube, CTV, OOH), Creative Performance Strategy
Starting at
$
3000
Paid Social Audit
Each audit includes a comprehensive, actionable playback featuring a full cross-channel account review, funnel breakdown, creative performance insights, and tailored recommendations to improve CAC efficiency and scale profitably. The goal is to deliver clear, data-driven insights that refine your paid strategy, unlock new growth opportunities, and drive sustainable performance. You receive a full breakdown of the playbook and ongoing support to implement across the team.
Starting at
$
4000
Creative Strategy Audit
Includes a comprehensive creative performance audit and actionable playback featuring a full review of ad concepts, diversity, formats, and messaging across all channels. You’ll receive detailed insights into what’s driving performance, where creative fatigue or opportunity exists, and clear direction on testing frameworks and future content strategy. The goal is to translate data into creative clarity and building a system that empowers your team to produce higher-converting ads and scale with consistency.
Starting at
$
3000
Starting at
$
Skills
A/B Testing
Account Management
Campaign Management
Campaign Strategy
YouTube Ads
TikTok Ads
Programmatic Marketing
Performance Marketing
Performance Creative
Paid Social
Paid Search (Google & Bing)
Meta Ads (Facebook & Instagram)
Media Planning
Media Attribution
Marketing Strategy
Growth Strategy
Direct Mail
Creative Testing
Customer Acquisition Strategy
Data Insights
Digital Marketing
Digital Strategy
UGC Sourcing
Tools
Kno
Tatari
Tableau
StackAdapt
Northbeam
Outbrain
Marpipe
Motion
Looker
Google Merchant Center
Asana
Figma
Excel
Canva
Measured
Industry Experience
Apparel & Accessories
Footwear
Cannabis
Toys & Games
Health & Beauty
Digital Products
Online Education & e-Learning
Consumer Technology
Food & Beverage
Consumer Electronics
Brand Experience
BYLT Basics / Weedmaps / Burton Snowboards
Case Studies
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