Shreya partnered with a sustainable personal care brand operating across the U.S. and U.K. to build and scale its influencer program from early traction to a high-performing growth channel. At the start of engagement, the brand was generating under $2K per month in affiliate revenue with limited creator infrastructure in place.

Shreya implemented a cohort-based gifting strategy, segmenting creators by geography and vertical while maintaining a consistent monthly cadence of 100 to 500 creators. This drove strong conversion metrics at scale, including 70–80% acceptance rates and 25–40% promotion rates. As creator density increased, she layered in performance-driven campaigns to amplify top talent and capitalize on key product launches.

Within 10 months, the program scaled to consistent five-figure monthly revenue with peak months exceeding $75K, generating over $250K in total tracked revenue. Notably, 80–90% of revenue came from new customers, demonstrating true incremental growth. The program achieved a blended ~4x return on investment while building a scalable creator engine to support both DTC and retail expansion.

Shreya worked with a luxury skincare brand undergoing rapid U.S. retail expansion to transform its fragmented influencer efforts into a scalable, performance-driven program. Prior to engagement, the brand relied heavily on one-off gifting and paid media, with limited visibility into creator-driven revenue and inconsistent correlation between marketing spend and sales.

Shreya led the transition to a structured creator strategy centered on performance-based campaigns, enabling direct attribution, consistent output, and streamlined creator management. This shift unlocked net-new creators, improved content capture across launches and live events, and created a centralized system for tracking performance.

Following implementation, monthly revenue scaled from under $5K to consistent five-figure performance, with peak months reaching $40K+. Creator-led campaigns drove over 50% of total monthly revenue, with more than 80% of sales influenced by creators engaged through structured activations. The program also delivered sustained new customer growth and became one of the only channels with clear, repeatable revenue attribution, leading the brand to significantly increase investment in influencer marketing.

Shreya supported a fast-growing home brand during a critical national retail launch, where early in-store performance would determine long-term distribution. With limited DTC inventory and high pressure to drive retail sell-through, the brand needed a marketing strategy that could directly influence in-store demand.

Shreya developed a retailer-first influencer strategy, activating creators through performance-based campaigns designed to drive traffic and purchases at a major national retailer. These campaigns replaced traditional paid media and manual seeding with a scalable system that guaranteed output while maintaining authentic creator storytelling.

The impact was immediate, with 70–80% week-over-week lifts in retail sales following initial campaigns and continued momentum through key seasonal launches. Creator activations also unlocked higher-tier talent that had previously been inaccessible through gifting alone, leading to long-term partnerships and ongoing organic promotion.

Through this approach, influencer marketing became the brand’s primary growth channel, directly tied to retail performance and sustained sales velocity during a high-stakes launch period.