Client Background

The client, Laura Patterson, is a course creator and educator who helps people build and scale their microgreens businesses. She approached me to write a sales page for her signature coaching program. Laura’s goal was to attract a targeted number of students to enroll in the program quickly while achieving a swift return on investment (ROI).

Challenges

First launch: The client was launching for the first time and didn’t have any market research or previous experience to build a clear action plan for their launch. 

Enrollment expectations: The client needed compelling messaging + a launch strategy to make their copy persuasive and boost their enrollment rates.

Timeframe constraints: The client was on a tight deadline and required high-converting copy on an expedited timeline.

ROI expectations: The client aimed to generate revenue quickly to offset the investment in marketing. 

Strategy

Comprehensive Market Research: I conducted thorough market research to understand the client’s ideal audience, their pain points and desires, and construct a launch strategy accordingly.

Brand Messaging: I crafted compelling copy by infusing the client’s branding into the messaging and implementing brand positioning techniques to amplify the features and benefits of the coaching program. 

Persuasive Sales Page: I crafted a persuasive sales page that highlighted the coaching program's benefits, features, enrollment details, incentives, and bonuses. The page was structured to boost the conversion rate and optimized with clear calls to action. 

Execution

Launch Strategy: I structured the sales page by leveraging the insights from the market research. I honed in on clarifying the ideal audience and crafted clear calls to action. The copy focused on the benefits and features that would connect with the audience. 

Messaging strategy: I implemented a brand messaging strategy that stayed true to the client’s branding and voice, swiftly building trust with the audience. This encouraged the client’s nurtured audience to follow the call to action.

Ethical urgency techniques: The client wanted to take an ethical approach to marketing so their audience would feel encouraged to take action. The sales page strategy leaned on offering incentives and limited-time offers. They also honed in on providing payment plans, extended guarantees, and Q+As to eliminate doubt and boost enrollment rates. 

Results

Exceeded Enrollment Targets: The client exceeded their enrollment target, attracting a 19% conversion rate from email leads to program enrollees.

Rapid ROI: Within just 48 hours of the program's launch, the client achieved a remarkable return on investment, and within a week, they generated revenue that far surpassed their initial investment in marketing.

Promising feedback: The client received positive feedback about the program's value, content, bonuses, and flexibility. Their students expressed interest in investing in the client’s brand in the future and offered social proof for the next launch. 

Conclusion

Through a compelling brand messaging strategy, persuasive launch copywriting, and ethical marketing techniques, I helped my client have a successful first launch. By exceeding enrollment targets, achieving rapid ROI, and receiving glowing testimonials from students, my sales page demonstrated the importance of a compelling brand messaging strategy + sales pages in driving conversions and delivering tangible results for my clients.

Testimonial

If you’re looking for high-converting launch copy that is authentically you, Shalaka is the gal you need. I really appreciated the balance of professionalism and chillness Shalaka brought to the process. She helped me double the number of enrollments I was expecting. Thanks to her authentic, personality-infused copy, I have exceeded my goals with every launch since. With her help, I have been able to impact so many people's lives! - Laura Patterson, Course Creator and Microgreens Farmer @ Hand-Grown Greens