Sarah leads Paid Social Strategy for MGA, one of the largest toy companies in the world. She has 8 years of experience in paid media, and has spent more than 15 years in digital marketing. Through her expertise she has:

• Scaled and expanded paid social programs of all sizes

• Launched inceptive paid social programs for startups and small businesses

• Led cutting edge tests across paid social channels and optimized campaigns using learnings and best practices

Sarah has led dramatic paid social growth and program expansion across industries, including beauty, media, hospitality, nonprofit, med tech and children’s toys. Previously, she led paid social growth strategy at Vegamour, and worked at Condé Nast managing accounts for MGM, Lionsgate and Buzzfeed.