Hi, I'm Samantha!

I am a creative strategist and designer who helps CPG and e-commerce brands dream up and deliver high-performing ad concepts that convert. I ideate campaigns that identify customer pain points, spotlight product selling points, and resonate across audiences — then turn those ideas into ready-to-run creative for paid social, landing pages, and beyond. I bridge strategy and design to deliver work that not only looks good — it drives performance. Whether it’s building out a cohesive ad campaign across Meta, designing landing pages that drive conversions, or crafting high-impact visuals for a PR or OOH campaign, I bring a blend of creativity, marketing insight, and polished execution.

Creative Strategy - Positioning and campaign concepting for CPG and DTC brands

• Integration of paid media performance insights into creative direction, with an understanding of Meta's recent Andromeda AI targeting update

• Strategic storytelling that connects brand values with audience desire

Ad Creative & Campaign Development - End-to-end concepting and design for paid social (Meta, Reddit, Google Display)

• Creative ideation rooted in performance data and brand voice

• A/B testing strategy and creative iteration to improve ROAS

Landing Page Design & CRO - Design and layout for high-converting e-commerce landing pages

• Creative handoff files ready for dev implementation (Figma, Webflow, etc.)

• Alignment with brand aesthetic and storytelling