Sabine developed a comprehensive influencer marketing program from the ground up, taking the initiative from raw scouting to full-scale campaign management.

She began by identifying and organizing potential creators in detailed spreadsheets, strategically selecting multi-tiered influencers from micro to macro to maximize reach and engagement. She crafted on-brand, lifestyle-focused campaigns centered around hosting, gatherings, dinner parties, events, and everyday routines, aligning influencer content with new product launches and seasonal initiatives to ensure relevance and resonance.

As the program scaled, she implemented GRIN influencer management software to streamline communications, reporting, and workflow, enabling efficient campaign execution across multiple creators.

Through this structured, end-to-end approach, Sabine built strong relationships with influencers, optimized campaign performance, and delivered measurable results that drove brand awareness, engagement, and authentic lifestyle storytelling.

Through a limited-time launch at Target, Sabine spearheaded an influencer campaign for the over&back brand designed to drive in-store traffic to the exclusive tableware collection.

She carefully scouted influencers whose audiences aligned with Target shoppers, crafted campaign guidelines, and negotiated contracts to ensure clear deliverables. The campaign combined in-store experiences with at-home styling content, encouraging followers to engage both online and offline.

By thoughtfully connecting creators, content, and the retail environment, Sabine not only increased brand awareness but also strengthened relationships with retail partners, creating a seamless bridge between social influence and in-store engagement.

Sabine transformed a 40-year-old private label company into a thriving consumer-facing brand by building its social media presence from the ground up. She crafted a comprehensive content calendar, collaborated with photography teams in Porto, Portugal to produce on-brand visuals, and launched organic and paid social campaigns to drive reach and engagement and tell brand story.

By actively engaging with the community, responding to comments, and fostering authentic connections, she cultivated a loyal and interactive audience.

Simultaneously, she strengthened relationships with online retail partners by showcasing the brand’s social efforts and campaigns, demonstrating value and driving collaborative opportunities. Through strategic campaigns, creative content, and consistent brand storytelling, Sabine successfully turned a previously invisible brand into a recognizable, consumer-facing presence with strong partner engagement.