For Monzo, I developed TikTok campaigns that resonated with followers while matching the brand’s playful personality. I produced fresh content that tapped into emerging trends and explored untapped themes in the fintech space. Rania generated creative content and copy ideas for motion graphic videos and user-generated content, effectively managing art direction and client feedback. The resulting videos performed exceptionally well, highlighting Monzo’s card benefits concisely and engagingly, particularly for Monzo Business.

For Dove, I helped with Dove's Instagram presence to help achieve a new follower milestone. Managing content scheduling and producing detailed analytics reports, tracking performance to refine strategy and drive growth. Rania also supported community management, tackling tricky comments, sourcing user-generated content, and ensuring audience engagement. Through content planning and innovative content ideas, I created a cohesive, responsive presence that resonated with Dove Organic’s followers.

As Creative Lead at Yolk Brands, I oversee end-to-end creative across multiple brands, spanning social, campaigns, in-store, dine-in, franchise systems, paid and organic media, print, digital, and app experiences. I lead creative direction and ideation from initial concept through execution, acting as the central driver behind campaign ideas, visual systems, and cross-platform rollouts. Alongside strategic leadership, I’m deeply hands-on with art direction and execution, working directly across social content, paid ads, large-scale print (hoardings, event trucks, in-store assets), and digital product flows, including app and in-store kiosk development in Figma from concept to rollout. I manage and mentor a multidisciplinary team of creatives, implement structured campaign workflows to improve efficiency and output quality, and partner closely with stakeholders to translate business objectives into bold, culture-led creative that scales.

This approach has transformed campaign work from single-asset executions into cohesive, high-performing content ecosystems, significantly improving approval rates and strengthening brand consistency across every touchpoint.