Rachel Weber is a strategic communications and editorial leader with 15+ years of experience across public relations, digital media, and content strategy. Known for delivering national media coverage, she has led high-performing teams and executed brand storytelling campaigns that drive results. Her work has earned top-tier placements in outlets like The Today Show, People, CNN Underscored, and Real Simple.

As a former Editorial Director at Better Homes & Gardens and Editor-in-Chief at The Krazy Coupon Lady, Rachel has deep expertise in SEO, digital marketing, media relations, and thought leadership development. She combines editorial leadership with data-driven decision-making to scale content operations, optimize performance, and build trusted consumer experiences.

In addition to her consulting work with B2C and B2B brands, Rachel teaches Public Relations Writing, Publicity Methods, and Strategic Planning courses at Iowa State University. Her passion for higher education, team management, and mentoring the next generation of communicators fuels her commitment to meaningful, measurable storytelling.