With over 10 years of experience in paid media and performance marketing, Qurhan specializes in building, scaling, and optimizing Google Ads programs for high-growth eCommerce brands and enterprise organizations. His expertise spans Google Search, Shopping, YouTube, Display, Bing Ads, and Performance Max, with a strong focus on driving profitable growth through data-driven strategy, operational excellence, and full-funnel campaign management.

Over the course of his career, he has managed more than $160 million in Google Ads spend across industries including beauty, home goods, retail, supplements, education, and consumer products. His core focus has consistently been maximizing ROAS while balancing CPA, contribution margin, and long-term scalability.

At Ruggable, he built the paid search program entirely from the ground up, transforming it into a $100M+ annual revenue channel and one of the company’s primary growth drivers. He developed scalable campaign architecture across Search and Shopping, implemented advanced feed optimization strategies, segmented products by margin for smarter bidding, and led extensive testing across ad copy, audiences, landing pages, and bidding models. He also introduced incrementality testing methodologies that helped the business better understand the true impact of paid media on growth and customer acquisition.

At Dermstore, he led paid search efforts during a critical growth phase as the company evolved from a startup into a major beauty eCommerce retailer. Over a five-year period, he managed and optimized campaigns tied to more than $75 million in cumulative ad spend, helping scale revenue through strategic keyword expansion, Shopping optimization, landing page testing, and ongoing bid strategy refinement.

In addition to his eCommerce experience, he also consulted for University of Chicago Booth School of Business, where he managed paid Google Search and YouTube advertising initiatives focused on student acquisition and program awareness. In this role, he developed and optimized campaigns across MBA and business education audiences, wrote and tested ad copy, improved Quality Scores, refined audience targeting, built remarketing funnels, and analyzed attribution performance to improve lead quality and conversion efficiency. He closely monitored spend pacing, CPL trends, impression share, geo performance, mobile versus desktop behavior, and search term quality to ensure campaigns aligned with enrollment and branding goals within a highly competitive higher education landscape.

Beyond execution, he has extensive experience building forecasting models, creating executive-level reporting dashboards, collaborating cross-functionally with analytics, CRM, finance, and creative teams, and developing scalable paid media strategies that support sustainable business growth. His approach combines hands-on optimization with strategic thinking, allowing him to drive measurable revenue impact while adapting to evolving platform innovations and market dynamics.