At Aretove, an e-commerce agency, Pooja has helped a brand with apparel store to create high-performing experiences that increased conversion rates by implementing A/B testing strategies and performance analysis. She has built influencer landing pages with product recommendations. She has built this personalised product recommendations based on browsing history or previous purchases. 

She has used personalised product recommendations to upsell in the inline cart as a carousel, homepage, product pages, on landing pages, blogs, even at order confirmation page. This has led increase in client's revenue by 30% in the first month.

Pooja was critical resource where she developed custom responsive interactive modules and interfaces such as Hero section with slider, Side by Side Category modules for Shopify stores, improved UI/UX enhancements by custom theme development with focus on enhancing navigation, visual appeal, and user satisfactions. She achieved this through implementing filters on collection pages, swatches for color variants on product pages, streamlining and creating user-friendly checkout process, optimizing website speed, and incorporating modern design principles for a more engaging experience.

Pooja ensured her website's code adheres to Web Content Accessibility Guidelines (WCAG) guidelines and is ADA compliant which improved user experience, serve more customers, business growth, increase e-commerce sales, and comply Legal compliance.

At Quadrostyle, tile and floor stickers business, Pooja increased their orders by 50% and saved 60% of the customer's time by the implementing faster checkout by building an inline flyout cart with the ability to add products, edit or update, delete products to the cart and fast checkout from the inline flyout cart.

Pooja also added options to rebuy or upsell, gift cards, discounts in the inline flyout cart including promos. For Quadrostyle this increased conversion rates, reduced cart abandonment, enhanced user experience, overall satisfying shopping experience for customer.

Pooja has led the implementation and launch of different Klaviyo campaigns for clients using automated flows and promotional campaigns to targeted groups of customers based on different factors like purchase frequency. Pooja implemented different abandonment campaigns for clients such as Cart Abandonment, Category or Product or Checkout Abandonment flows which helped client's online store increase its abandonment recovery rate by 45%.

Pooja implemented streamlined email templates which reduced the time spent on campaign creation by up to 75%. This allowed clients to launch more frequent campaigns, which directly contributed to a 25% increase in attributed revenue from Klaviyo. This along with the increase in orders, made for successful project outcomes for different clients.