At Primitive Skateboarding, Pauline manages Google search and shopping. She optimized their shopping feed and increased shopping impressions by 40%, clicks by 53% and ROAS by 26% within the first 2 months. She fully transitioned their 10k SKU account into the performance max ecosystem to consistently achieve performance at scale with a 3x ROAS. She worked with their eCommerce team to support frequent monthly launches and partnerships and has recently pioneered an effort to expand campaigns into key international regions.

Pauline managed paid search Pier 1 after they were acquired and transitioned into a fully online eCommerce business. She built out paid campaigns from scratch and managed thousands of SKUs with monthly budgets of $500k+ (2M during BFCM) across Search, Shopping, Display and YouTube. She also managed display and affiliate channels to drive incremental bottom-funnel revenue.

At Jaanuu (a premium scrub brand doing ~$40M/year), I managed cross-channel growth and drove profitable search revenue during the transition from Standard Shopping to PMAX. I also tested Display and YouTube while running a steady demand-gen budget. Search made up ~50% of spend, consistently achieving a 3x ROAS in line with brand targets. Budgets typically ranged from ~$400K/month during slow periods to $1.2M/month at peak.