Bare Bones had a premium product and strong customer love, but lacked a scalable growth engine. Their ad spend was minimal, with no structured approach to creative testing or messaging. The opportunity wasn’t in fixing the product, it was in building a system that could consistently convert attention into revenue.

As a creative strategist, I focused on building a repeatable creative engine. This started with analyzing customer reviews, objections, and motivations to uncover high-converting angles, and translating them into structured ad concepts. Instead of random creatives, we tested 6–8 distinct concepts each month. From founder-led storytelling and UGC to educational and problem-solution formats, creating a clear test-and-learn loop.

We also mapped creative across the full funnel, ensuring each stage had tailored messaging, from educating new audiences to converting high-intent buyers. By shifting toward native, platform-first creatives and continuously iterating on what worked, we improved engagement, conversion rates, and overall campaign efficiency. Creative became a scalable lever, not a bottleneck.

Within seven months, this approach helped drive a 700% increase in monthly revenue and enabled a 13x increase in ad spend. More importantly, we built a sustainable creative system that Bare Bones can now use to scale future launches, turning creative strategy into a long-term competitive advantage.

EMF Harmony had a solid product and an engaged audience, but their growth had hit a ceiling. The issue wasn’t demand, it was how the brand was showing up in ads. Creative lacked direction, variation, and consistency, which meant campaigns were running without clear learnings or momentum.

I stepped in to bring clarity and structure to how creative was developed and deployed. Instead of one-off ideas, I built a consistent pipeline of concepts rooted in customer psychology and real use cases. Each month, we introduced multiple distinct directions, from relatable UGC to founder narratives and educational storytelling, all designed to test different entry points into the product. Messaging was aligned more closely with audience intent, making each piece of creative feel more relevant and purposeful.

Over time, this shift made performance more stable and scalable. We were able to identify what resonated faster, double down on it, and replace fatigue before it impacted results. This ultimately enabled a 40% increase in profitable ad spend, while giving the brand a much stronger, more reliable foundation for future growth.

BioPower Pet had already cracked product-market fit. Pet parents loved the product, and early traction proved it worked. But their growth had stalled because their creative lacked intention. Ads were being produced, but without a clear narrative, testing logic, or differentiation in a crowded pet wellness market.

As a creative strategist, I shifted the focus from “more ads” to better creative thinking. Instead of random concepts, I built a clear direction around what the brand needed to communicate: trust, safety, and effectiveness in a category full of noise.

We introduced a steady flow of fresh, distinct ideas each month, spanning problem-solution storytelling, customer POVs, and product education. Each concept was designed with a purpose: to test a specific angle, break a specific objection, or highlight a specific benefit. This brought clarity to what was working and why.

Once we had that clarity, scaling became far more intentional. Winning narratives were amplified, weaker ones were quickly replaced, and creative fatigue was addressed before it impacted performance. The result was a 54% increase in revenue year-over-year, but more importantly, a brand that now communicates with precision, confidence, and repeatability in everything it puts out.