solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Nicole
Head of Growth / Head of Retention
Red Bank, NJ
All Star
Free Consulting Calls
Full Time
Reviews
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Nicole is a senior marketing strategist with deep experience in app growth, retail, and omnichannel performance. She most recently led marketing for Audible’s global app team, where she built the app growth marketing program from scratch, driving it to become the top revenue driver in just 1.5 years with $175M in incremental revenue. She also scaled subscription growth and improved operational efficiency by integrating AI into campaign development, testing, and reporting workflows.
Her foundation is in retail, where she built and optimized programs that connect physical and digital behavior. At Macy’s, she launched a retention strategy that increased app revenue per install by 1,727% and expanded the known customer base by 500X. At Clinique, she developed the brand’s first user-generated content carousel on product pages, now an industry standard.
Nicole’s work spans go-to-market strategy, lifecycle messaging, ASO (App Store Optimization), and funnel optimization. She helps brands translate strategy into action and drive results, whether launching an app, fixing retention, or building a smarter cross-channel growth engine.
Paid Consulting Call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Fractional Growth Strategy Retainer Ongoing support to optimize your marketing funnels, launch tests, improve retention, and grow LTV. I serve as your thought partner across performance, product marketing, and CX strategy—without the overhead of a full-time hire.
Starting at
$
1500
CRO Audit
A comprehensive audit of your customer experience—from first touch to final conversion. I’ll identify drop-off points, friction in your onboarding or purchase flow, and missed opportunities for engagement or monetization. Whether you're focused on subscriptions, purchases, or account creation, I’ll review your current experience through the lens of both user behavior and business goals. You’ll walk away with a prioritized list of actionable recommendations tailored to your platform (web or app), audience, and KPIs. What’s included: Deep dive into one customer journey (app or web) Review of messaging, layout, calls-to-action, and behavioral triggers Annotated screenshots Actionable recommendations with impact ranking (quick wins vs. deeper fixes) Optional: Add-on review of data (if GA, Mixpanel, or similar access is available), additional platforms, follow-up consult, or A/B test planning
Starting at
$
750
Retention Strategy Audit
What’s included: A full teardown of your retention ecosystem. From onboarding to reactivation, I’ll assess the journey for gaps in messaging, cadence, and user motivation—then provide actionable fixes. Deliverables: Review of lifecycle touchpoints (email, push, in-app, etc.) Identification of churn risk signals Recommendations for segmentation, timing, and content Prioritized roadmap by stage (onboarding, habit-building, winback)
Starting at
$
950
Org Structure Audit
What’s included: I review your current marketing team structure, workflows, and decision-making cadence. You’ll get insight into where communication is breaking down, what roles are missing, and how to improve execution. Deliverables: Review of team roles, responsibilities, and process docs Analysis of meeting structure, approvals, and test velocity Identification of bottlenecks or duplicated effort Strategic recommendations for rescoping or scaling
Starting at
$
1500
Paid Consulting Call
$
300
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
115
Monthly Retainer
Fractional Growth Strategy Retainer Ongoing support to optimize your marketing funnels, launch tests, improve retention, and grow LTV. I serve as your thought partner across performance, product marketing, and CX strategy—without the overhead of a full-time hire.
Starting at
$
1500
CRO Audit
A comprehensive audit of your customer experience—from first touch to final conversion. I’ll identify drop-off points, friction in your onboarding or purchase flow, and missed opportunities for engagement or monetization. Whether you're focused on subscriptions, purchases, or account creation, I’ll review your current experience through the lens of both user behavior and business goals. You’ll walk away with a prioritized list of actionable recommendations tailored to your platform (web or app), audience, and KPIs. What’s included: Deep dive into one customer journey (app or web) Review of messaging, layout, calls-to-action, and behavioral triggers Annotated screenshots Actionable recommendations with impact ranking (quick wins vs. deeper fixes) Optional: Add-on review of data (if GA, Mixpanel, or similar access is available), additional platforms, follow-up consult, or A/B test planning
Starting at
$
750
Retention Strategy Audit
What’s included: A full teardown of your retention ecosystem. From onboarding to reactivation, I’ll assess the journey for gaps in messaging, cadence, and user motivation—then provide actionable fixes. Deliverables: Review of lifecycle touchpoints (email, push, in-app, etc.) Identification of churn risk signals Recommendations for segmentation, timing, and content Prioritized roadmap by stage (onboarding, habit-building, winback)
Starting at
$
950
Org Structure Audit
What’s included: I review your current marketing team structure, workflows, and decision-making cadence. You’ll get insight into where communication is breaking down, what roles are missing, and how to improve execution. Deliverables: Review of team roles, responsibilities, and process docs Analysis of meeting structure, approvals, and test velocity Identification of bottlenecks or duplicated effort Strategic recommendations for rescoping or scaling
Starting at
$
1500
Skills
A/B Testing
Agile Frameworks (Scrum & Kanban)
App Search Optimization
Artificial Intelligence
Team Building
Retention Strategy
Conversion Rate Optimization (CRO)
Customer Acquisition Strategy
Digital Marketing
Digital Strategy
Growth Strategy
Marketing Strategy
SMS Marketing
CRM Strategy
Email Marketing
Retail Marketing
Campaign Strategy
Campaign Management
Creative Briefing
Product Management
Project Management
Tools
No items found.
Airtable
Appsflyer
Braze
Excel
Figma
Iterable
Kochava
Tableau
Zapier
Adobe Analytics
Canva
Asana
Looker
Basecamp
Contentful
Google Analytics
Trello
Smartsheet
Industry Experience
Books & Music & Movies
Apparel & Accessories
Health & Beauty
Footwear
Media & Entertainment
Subscription Boxes
Jewelry & Watches
Digital Products
Consumer Technology
Brand Experience
Confidential Subscription Company / Macy's / Victoria's Secret
Case Studies
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