Neelam is a commercialization & go-to-market consultant who helps consumer brands bring physical products to life across direct-to-consumer, retail, and international markets.

With deep experience in omnichannel go-to-market strategy, commercialization execution, and program management, Neelam builds scalable systems that connect product development to in-market success.

Neelam can help brands with:

• Launch new products, on time and on budget

• Improving the velocity of new product launches

• Developing a repeatable and scalable product launch process

• Expanding product operations to support retail growth & international expansion

• & much more

As Senior Director of Commercialization at Dr. Squatch, she led the launch of 1000+ SKUs across DTC, major retailers (Walmart, Target, Costco) and international markets, driving alignment between Product, Operations, and Marketing teams to deliver flawless execution across every channel.

She brings a warm, collaborative approach that blends strategic clarity with practical execution, empowering teams to move from “idea” to “on shelf” with confidence.