At Consumer Acquisition, a performance advertising agency for mobile games, Mona led creative strategy for a top-grossing fashion game, Covet. She directed the development and testing of over 500 video ad concepts, working closely with a team of writers, animators, and editors. Her approach blended high-volume creative iteration with tight collaboration across growth and media teams. As a result, the game saw a 220% revenue increase within a 7-day window.

As Creative Director for Design Home, Mona led the creative strategy to improve paid performance on Meta. She directed a team of writers and animators, guiding concept development, visual experimentation, and ideation based on performance signals. She developed a test-informed creative strategy by helping the team identify patterns, iterate effectively, and double down on what was working. The campaign drove a 70% increase in ROAS and led to sustained revenue growth through ongoing optimization of 40+ concepts and 150+ creative variations.

At Ink Games, an early-stage gaming startup, Mona led the concepting and production of launch creatives for a new mobile title. She collaborated cross-functionally with internal teams and external vendors to produce over 130 CG, UGC, motion graphics, animation, and live-action creatives, all tailored for performance on Meta and TikTok. The launch campaign led to a 40% lift in lead volume and an 11% reduction in CPU. Her creative direction built testing momentum from day one, and laid the groundwork for future campaign scaling.