Michael Lorenzos is an eCommerce growth strategist and founder who builds scalable acquisition and conversion systems for ambitious DTC brands.

He is the founder of ML Wonderland, a growth consultancy focused on helping eCommerce teams turn advertising into predictable revenue — not just spend. Michael specialises in building growth engines across the full eCommerce stack: media buying, funnel design, landing pages, creative systems, and performance analytics.

His work centres on:

• Scaling Meta & Google Ads profitably

• Designing high-converting landing page systems

• Structuring full-funnel eCommerce growth architecture

• Improving LTV, retention, and checkout conversion

• Attribution modelling and incrementality strategy

• Creative testing frameworks that actually scale

In parallel, Michael builds software in ad automation, no-code AI tooling, and revenue infrastructure for digital brands — with a focus on making execution simpler, faster, and more measurable.

He works with founders and marketing teams who want clarity instead of chaos, systems instead of hacks, and sustainable scale instead of short-lived spikes.

Greek by origin and London-based, he operates internationally with select brands across fashion, beauty, wellness, and consumer lifestyle.

Michael believes strong brands are built at the intersection of performance, psychology, and product — and that eCommerce success is ultimately an engineering problem dressed as marketing.