solve your attribution problems
Grow your brand awareness
solve your attribution problems
Grow your brand awareness
Melissa
Brand Marketer / Product Launch Manager / Head of Retail
San Diego, CA / Denver, CO
Free Consulting Calls
Full Time
Reviews
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Melissa has been amazing to work with. She is smart, detailed, friendly, and a good communicator. She was an amazing part of our team and I have no doubt she will continue to make a large impact with any company.
Her work consisted of managing marketing across countries and ensuring the success of multiple cross functional large scale activations at once. Through this work, she helped to scale revenue and brand awareness, specifically in US Retail where I directly worked with her. In my opinion, Melissa is an extremely capable marketer with knowledge spanning many channels. 5 out of 5 stars, I would highly recommend working with her!
Dalton Simmons
Who Gives a Crap
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I build lifestyle CPG brands at the intersection where creativity meets commerce, with deep expertise in DTC and omnichannel eCommerce growth.
I help eCommerce brands with:
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DTC-to-retail expansion strategy and execution
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Product launch strategy and go-to-market planning
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Shopper marketing and retail media campaigns
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Brand positioning and integrated campaign development
Results I've driven:
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Launched trial SKU exceeding forecast by 12x, generating $2M+ revenue in 6 months
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Led DTC-to-retail expansion, driving 30% YoY growth at Whole Foods and 17% growth at Woolworths
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Won 2025 Australia's B&T Award for Best Retail Media Campaign
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Drove 55% YoY revenue growth and 76% traffic increase at DTC eyewear brand
20+ years scaling eCommerce and omnichannel CPG brands from high-growth startups to household names, specializing in strategies that bridge brand positioning and revenue performance.
I'm currently exploring fractional VP Marketing opportunities with wellness and lifestyle CPG brands ($5-50M revenue) that value strategic thinking, creative excellence, and commercial impact.
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Strategic marketing leadership for lifestyle CPG brands scaling from DTC to retail. I provide fractional CMO services including brand strategy, go-to-market planning, shopper marketing, retail expansion roadmaps, and integrated campaign development. Perfect for SMB's ($5-50M revenue) who need senior marketing expertise without a full-time executive hire.
Starting at
$
9000
Retail Launch Plan
Strategic roadmap for brands launching into retail channels including retailer & competitor analysis, assortment planning, pricing architecture, merchandising strategy, promotional calendar, go-to-market timeline, shopper marketing support plans, and success metrics. Deliverable: Comprehensive launch plan with implementation playbook and 90-day tracking dashboard.
Starting at
$
4500
Product Launch Strategy
End-to-end launch strategy for new SKUs, line extensions, or product innovations including positioning framework, channel strategy, pricing architecture, promotional mechanics, marketing activation plan, and performance tracking. Ideal for brands testing new formats or expanding product lines. Deliverable: Launch playbook with 90-day execution timeline and KPIs.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Strategic marketing framework and 6-12 month execution roadmap for CPG brands scaling beyond founder-led marketing. Includes brand positioning audit, competitive analysis, channel strategy, campaign calendar, budget allocation, and measurement framework. Perfect for brands ready to professionalize their marketing function. Deliverable: Strategic presentation deck with quarterly action plans.
Starting at
$
Paid Consulting Call
$
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Strategic marketing leadership for lifestyle CPG brands scaling from DTC to retail. I provide fractional CMO services including brand strategy, go-to-market planning, shopper marketing, retail expansion roadmaps, and integrated campaign development. Perfect for SMB's ($5-50M revenue) who need senior marketing expertise without a full-time executive hire.
Starting at
$
9000
Retail Launch Plan
Strategic roadmap for brands launching into retail channels including retailer & competitor analysis, assortment planning, pricing architecture, merchandising strategy, promotional calendar, go-to-market timeline, shopper marketing support plans, and success metrics. Deliverable: Comprehensive launch plan with implementation playbook and 90-day tracking dashboard.
Starting at
$
4500
Product Launch Strategy
End-to-end launch strategy for new SKUs, line extensions, or product innovations including positioning framework, channel strategy, pricing architecture, promotional mechanics, marketing activation plan, and performance tracking. Ideal for brands testing new formats or expanding product lines. Deliverable: Launch playbook with 90-day execution timeline and KPIs.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Strategic marketing framework and 6-12 month execution roadmap for CPG brands scaling beyond founder-led marketing. Includes brand positioning audit, competitive analysis, channel strategy, campaign calendar, budget allocation, and measurement framework. Perfect for brands ready to professionalize their marketing function. Deliverable: Strategic presentation deck with quarterly action plans.
Starting at
$
Skills
Brand Marketing
Brand Positioning
Brand Partnerships
Digital Marketing
Influencer Marketing
Campaign Strategy
Channel Expansion
Content Strategy
Email Marketing
Data Analytics
Product Development
Pricing Strategy
Product Strategy
Team Building
Trade Spend Strategy
Project Management
Public Relations
Social Media Marketing
Tools
No items found.
Asana
Canva
ChatGPT
Figma
Excel
Yotpo
Shopify
Shopify Plus
Google Analytics
Klaviyo
Looker
Industry Experience
Apparel & Accessories
Footwear
Health & Beauty
Online Education & e-Learning
Subscription Boxes
Agency
Brand Experience
Who Gives a Crap / EyeBuyDirect / Fam Brands (Ellie.com subscription brand)
Case Studies
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