solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Melissa
Chief Marketing Officer / Brand Marketer / Product Launch Manager
Denver, CO / San Diego, CA
Free Consulting Calls
Full Time
Reviews
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Melissa has been amazing to work with. She is smart, detailed, friendly, and a good communicator. She was an amazing part of our team and I have no doubt she will continue to make a large impact with any company.
Her work consisted of managing marketing across countries and ensuring the success of multiple cross functional large scale activations at once. Through this work, she helped to scale revenue and brand awareness, specifically in US Retail where I directly worked with her. In my opinion, Melissa is an extremely capable marketer with knowledge spanning many channels. 5 out of 5 stars, I would highly recommend working with her!
Dalton Simmons
Who Gives a Crap
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I build lifestyle CPG brands at the intersection where creativity meets commerce, with deep expertise in DTC and omnichannel eCommerce growth.
I help eCommerce brands with:
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Go-to-market for pre-launch brands: brand foundation, positioning, and launch strategy
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Channel build-out: organic social, email, SEO/AI, retention, and paid
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DTC-to-retail expansion and shopper marketing strategy
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Building lean budgets and sourcing the agencies and fractional teams to execute GTM
Results I've driven:
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Launched trial SKU exceeding forecast by 12x, generating $2M+ revenue in 6 months
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Led DTC-to-retail expansion, driving 30% YoY growth at Whole Foods and 17% growth at Woolworths
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Won 2025 Australia's B&T Award for Best Retail Media Campaign
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Drove 55% YoY revenue growth and 76% traffic increase at DTC eyewear brand
20+ years scaling eCommerce and omnichannel CPG brands from high-growth startups to household names, specializing in strategies that bridge brand positioning and revenue performance.
I'm currently fractional CMO for a pre-launch wellness CPG brand, owning GTM from the ground up, and just wrapped a similar engagement with a luxury ecommerce startup. I move easily between strategy and execution, act like an owner, and bring order without slowing down momentum.
Connect your calendar to start accepting intro and consulting calls.
Connect Calendar
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
161
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Strategic marketing leadership for lifestyle and wellness CPG brands, from pre-launch through scale. As your fractional CMO, I own GTM end-to-end: brand foundation and positioning, GTM strategy and budget, channel build-out, and creative production, plus t
Starting at
$
9000
Marketing Strategy Audit
A full review of where your brand stands - foundation, positioning, channels, and website - plus a prioritized go-to-market plan with budget and resourcing to act on it.
Starting at
$
4500
Product Launch Strategy
End-to-end launch strategy for new brands, SKUs, or line extensions: positioning, messaging hierarchy, buyer personas, and channel sequencing from soft launch through scale.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Brand foundation and marketing roadmap: positioning, messaging, voice, and a phased execution plan across owned, earned, and paid, built to take a founder-led brand to its next stage.
Starting at
$
4000
Free Consulting Call
An quick 30 min consulting call
$
0
Paid Consulting Call
A long 60 min consulting call
$
161
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
95
Monthly Retainer
Strategic marketing leadership for lifestyle and wellness CPG brands, from pre-launch through scale. As your fractional CMO, I own GTM end-to-end: brand foundation and positioning, GTM strategy and budget, channel build-out, and creative production, plus t
Starting at
$
9000
Marketing Strategy Audit
A full review of where your brand stands - foundation, positioning, channels, and website - plus a prioritized go-to-market plan with budget and resourcing to act on it.
Starting at
$
4500
Product Launch Strategy
End-to-end launch strategy for new brands, SKUs, or line extensions: positioning, messaging hierarchy, buyer personas, and channel sequencing from soft launch through scale.
Starting at
$
3500
Brand Marketing Strategy + Roadmap
Brand foundation and marketing roadmap: positioning, messaging, voice, and a phased execution plan across owned, earned, and paid, built to take a founder-led brand to its next stage.
Starting at
$
4000
Skills
Brand Marketing
Brand Positioning
Brand Partnerships
Digital Marketing
Campaign Strategy
Channel Expansion
Content Strategy
Email Marketing
Data Analytics
Product Strategy
Team Building
Trade Spend Strategy
Project Management
Public Relations
Social Media Marketing
Marketing Strategy
Customer Persona Development
Leadership
Creative Direction
Experiential Marketing
Tools
No items found.
Asana
Canva
ChatGPT
Figma
Excel
Yotpo
Shopify
Shopify Plus
Google Analytics
Klaviyo
Looker
Amazon Retail Analytics
Amazon Seller Central
Amazon Web Services (AWS)
Claude
Grin
Mailchimp
Monday
Trello
Seller Central
Industry Experience
Apparel & Accessories
Footwear
Health & Beauty
Online Education & e-Learning
Subscription Boxes
Agency
Food & Beverage
3rd Party Retailers (Online & Physical)
Home & Garden
Brand Experience
Who Gives a Crap / Estée Lauder / EyeBuyDirect
Case Studies
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