Meg Marsh is a senior ecommerce and digital operator who has spent nearly a decade scaling direct-to-consumer brands by improving the systems, teams, and infrastructure that drive growth. She most recently led digital, technology, data, CX, and ecommerce operations for a $100M+ DTC company, where she oversaw ecommerce strategy, site performance, analytics, platform architecture, and cross-functional execution.

Her work focuses on diagnosing what’s actually constraining growth — whether that’s conversion friction, unclear ownership, tech stack complexity, or slow decision-making — and then building practical plans to fix it. She has led major initiatives including ecommerce platform migrations to Shopify, tech stack simplification, analytics rebuilds, operating cadence design, and org restructures that increase velocity and accountability.

Meg partners with founders and leadership teams to prioritize the highest-impact opportunities, align teams around clear goals, and move quickly from strategy to execution. She is known for bringing structure, clarity, and momentum to organizations that feel stuck, and for helping teams bias toward action while still building scalable foundations.

She believes sustainable growth comes from strong infrastructure, clear ownership, disciplined prioritization, and digital experiences that are designed to convert — not just look good.